Freelancer profile translated to English.

Description

I am a specialist in Real Estate, product marketing, and sales, with over 16 years of experience.

I have led the management and repositioning of assets for international investment funds, developed and marketed digital products for the real estate and hospitality sectors, and assisted owners in residential sales processes from start to finish.

What sets me apart is that I understand the asset, the market, and the client simultaneously. I am not just a strategy consultant or just a salesperson: I am someone who knows how to spot an opportunity, build the narrative around it, and execute it until closing.

I have worked with companies such as Starwood Capital, CBRE, and Telefónica, which has given me the judgment to move just as well in negotiations with a fund as in selling an apartment in Madrid.

If you need someone who combines business vision, product knowledge, and real sales capability, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Remax
Freelance Real Estate Consultant
REAL ESTATE
February 2025 - Today (1 year and 6 months)
Madrid, Spain
– Assisting private owners throughout the entire residential sales process in Madrid – Market valuation and comparative market analysis (CMA) – Positioning and pricing strategy – Home staging and property preparation for sale – Visit management and buyer filtering – Negotiation and coordination up to signing before a notary
Real estate Asset Management Strategic Consulting Product management Business development
Starwood Capital Group
Innovation & Asset Manager Director
June 2023 - September 2025 (2 years and 3 months)
– Direct management of a 33,000 m² multi-tenant office asset in Madrid – Complete operational supervision: maintenance, suppliers, incidents – OPEX and CAPEX control, periodic reporting to investors – Tenant relationship management and contract negotiation – Leadership of asset repositioning towards alternative uses: laboratories, industrial, logistics – Creation of the Kudos Innovation Campus brand, with a management model inspired by hospitality – Development of new business lines: flexible coworking and business innovation programs – Organization of industry events: Madrid eHealth
CBRE
Senior Consultant
November 2019 - June 2023 (3 years and 7 months)
– Development of digital solutions for hotel and alternative assets (student residences, senior living, coliving) – Design and development of data platforms for asset investment and operation – Analysis of opportunities in the data center segment – Creation and commercialization of Calibrate: footfall analytics platform for hotels – Liaison with investment teams, asset managers, and hotel operators