Alvaro S.

Led end-to-end data integrations and reporting, leveraging GA4, Tag Manager, Salesforce, and database connections. Provided strategic insights to top management, optimizing business decisions through advanced analytics and full-panel reporting.

Utilized SQL and DBT to create efficient data models for analysis and reporting. Implemented advanced eCommerce tracking techniques and strategic marketing initiatives to optimize website performance and drive revenue growth. Collaborated with department heads to create customized KPI dashboards and streamline tasks. Engaged with product managers and developers to integrate HubSpot and internal tools into comprehensive dashboards. Designed app-based dashboards for real-time data monitoring, enhancing accessibility for stakeholders. Implemented and managed Google Tag Manager, ensuring accurate tracking of web and app events. Migrated the company's analytics platform from Universal Analytics (UA) to GA4, improving data accuracy and tracking capabilities. Analyzed complex event data in BigQuery, extracting insights through custom queries for actionable recommendations.

Developed interactive dashboards in Data Studio to visualize key metrics for heads of departments' decision-making. Created and executed complex SQL and BigQuery queries to extract valuable insights from large datasets. Collaborated with heads of departments to define data-driven strategies and align business objectives. Provided expertise in data analysis and reporting during cross-functional meetings to support decision-making processes.