About Álvaro
- **LinkedIn**. I use high-impact content creation as a tool for you to achieve real influence, not just "likes".
- **Speeches**. I write presentations. The speeches sound like you and are remembered long after you leave the stage.
- **Books**. I write the book you need to boost your personal brand. From idea to final manuscript. Absolute discretion.
Spanish
Native or bilingual
Experience
- InkognitoGhostwriter & Commissioned WriterPUBLISHINGMay 2023 - Today (3 years and 3 months)Gijón, SpainMaximum confidentiality service specializing in capturing the voice of leaders and transforming it into authority assets.My work focuses on three areas:
- **Editorial Ghostwriting**: Development of non-fiction books that position the author as an undisputed leader in their sector.
- **Speechwriting**: Writing speeches and presentations for events where the executive's reputation is the priority.
- **Thought Leadership**: LinkedIn content strategy for C-Level profiles seeking real influence and business opportunities.
Editorial-level writing quality and absolute discretion. I have worked with multiple entrepreneurs whose names remain, by contract, anonymous. - Publicación independienteAuthorPUBLISHINGOctober 2023 - Today (2 years and 10 months)Gijón, SpainAuthor of two non-fiction books with over 5,000 copies sold. I master the entire lifecycle of a book: from the idea and narrative structure to editing and positioning on sales platforms.This personal experience is what I put at the service of my ghostwriting clients. I know what works in the publishing market and how to structure a message to be read from beginning to end.
- RedactorSEO.esSEO Copywriter & Content StrategistPUBLISHINGNovember 2009 - Today (16 years and 9 months)Gijón, SpainI have been in the Top 1 of Google for "SEO copywriter" for over 9 years. Not by luck. Because I understand how organic visibility works.I have designed the content strategy for over 150 companies in sectors such as SaaS, Fintech, real estate, marketing, and health. In all cases, the objective was the same: to convert traffic into authority and authority into sales.The algorithm and the reader respond to the same principles.Clarity. Relevance. Trust.Over time, this specialization in strategic writing led to something logical: if you understand how to position a message on Google, you also understand how to position a person in their market.This is how I arrived at ghostwriting, speeches, and personal brand strategy for executives.
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Education
- Diploma in Business StudiesUniversity of León2007
- Degree in EconomicsUNED2010