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Álvaro Ortega EscotÁO

Álvaro Ortega Escot

Technical SEO Consultant | AI and Organic Growth

€350/day
Lisbon, PT
3-7 years

Average response time: 1 hour

About Álvaro

Hello!

I am a freelance technical SEO consultant based in Lisbon, Portugal, working remotely with clients across Europe and beyond

With 5+ years of experience as an in-house SEO Specialist at high-traffic publications including Cointelegraph, Transfermarkt, 99Bitcoins, and Cryptonews, I specialize in the technical foundations that determine long-term organic growth: crawling and rendering, indexation control, structured data, Core Web Vitals optimization, and internal architecture.

My approach is different from traditional agencies. I work with a handful of clients at a time — no junior handoffs, no account managers, direct communication with the person actually doing the work. Decisions happen in minutes, not in ticket queues.

I also specialize in AI SEO — helping brands appear in AI-generated answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. I call it "organic visibility": the same fundamentals of technical SEO applied to a new layer of search that is rapidly becoming primary for many audiences.

Services offered:

- Technical SEO Audit: full site analysis prioritized by impact, delivered as an actionable roadmap

- Specific Fix: one-off projects to solve technical problems end-to-end (traffic recovery, Core Web Vitals, indexation, structured data)

- Long-Term Collaboration: 3-6 month ongoing partnership including monthly reports, technical foundations, content strategy, and AI visibility tracking

- AI SEO Consulting: optimization for AI answers, entity optimization, LLM structured data
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Agencia Seoinnova
    SEO Specialist
    May 2026 - Today (3 months)
    Lisbon, Portugal
    Managed end-to-end SEO roadmaps for a portfolio of clients, covering technical audits, keyword research, content strategy, and scalable link building campaigns.

    Delivered prioritised action plans based on crawling analysis, indexation health, and Core Web Vitals performance.

    Integrated AI-driven automations into SEO workflows to improve audit efficiency and reporting speed.
    Technical SEO SEO audit keyword research Content strategy AI Automation
  • ClickOut Media
    SEO Manager
    August 2024 - March 2026 (1 year and 7 months)
    Led technical SEO strategy for high-traffic international publications including Cointelegraph, 99Bitcoins, and Cryptonews. Conducted regular technical audits and website crawls to identify issues and optimise site performance across multilingual sites with complex architectures.

    Coordinated SEO priorities with editorial and development teams, providing guidance and training to editors and content contributors.

    Promoted from SEO Specialist to SEO Manager based on direct impact on organic traffic and rankings.
    Technical SEO SEO Manager Multilingual SEO Core Web Vitals Google Search Console
  • E2 Communications
    SEO and Content Manager
    August 2022 - September 2024 (2 years and 1 month)
    San Giljan, Malta
    Responsible for SEO and content strategy across international projects like Transfermarkt. Executed technical audits, on-page optimisation, and content planning aligned with organic growth targets.

    Worked closely with content teams to ensure editorial output matched keyword strategy and search intent, always focusing on conversion.
    SEO SEO Wordpress On-Page optimization CRO Screaming Frog

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Education

  • Master's Degree in Technical SEO
    Asdrubal
    2025
  • Master's Degree in SEO Specialist
    EDIX
    2021

Skill set

Categories