Freelancer profile translated to English.
Back to original languageAbout Alvaro
Hello and thank you for considering me for your project. My name is Alvaro Megias and I am a digital marketing consultant with more than 8 years of international experience.
With a degree in Marketing and Commercial Management from ESIC Business School (Madrid), I began my professional career in 2012 in London, the most cutting-edge European city in this field, with a clear strategy, learning from within the business model and operation of each of the players within the digital marketing ecosystem. That is why I worked for advertisers, media agencies and technology companies focused on advertising, giving me a 360 vision.
Based in Madrid since June 2020 and having gained invaluable personal and professional experience, I am qualified and motivated to face any challenge my clients have to scale their online businesses. My work philosophy is clear: transparency, process automation, simplicity and maximum profitability.
If you need a person with technical knowledge as well as commercial or business knowledge to plan and execute your digital marketing strategy efficiently and effectively, let's get to work.
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Audiencerate LtdChief Operations ConsultantINTERNET OF THINGS (IOT)June 2020 - Today (6 years and 2 months)Madrid, Community of Madrid, SpainTechnology start-up and Google DDP partner allows data provider companies to monetize their data in programmatic environments. Its objective is to fight against the consolidated multi-million dollar companies in the sector, offering agile technology with flexible cost models in a way that respects privacy. Now it seeks to evolve its product offering (Data Offering and Marketplace) in addition to becoming a CDP.As an expert operations consultant, I work hand in hand with the CEO and CTO to manage different projects related to process implementation, finance, digital marketing, business and product development with the main objective of efficiently scaling and selling the company.
- SojernAccount ManagerINTERNET OF THINGS (IOT)June 2017 - May 2020 (2 years and 11 months)London, United KingdomFast-growing Trading Desk focused on the travel sector, powers programmatic campaigns with its own technology and third-party travel data. In the last 3 years the company went from 300 to 600 employees, rapidly evolving from a business based on purchase orders to a platform. Heavily affected by COVID-19, it laid off 50% of employees in April 2020.During my stay, I achieved 80% account retention and 60% growth of existing accounts. Generating a total business of 5 million dollars a year, in a rapidly changing environment.How?Developing strong relationships, offering advertising solutions within Sojern's product range to solve business challenges, driving meaningful results for large companies and agencies (Barceló, Grupo Piñero, Palladium, Norwegian Air, Group M).Managing programmatic Brand Awareness and Performance campaigns from on-boarding to post-campaign. Mainly for Display and Video but also Native, YouTube and Facebook.Analyzing campaign performance and offering recommendations that prioritize customer satisfaction and maintain Sojern's profitability.Leading and participating in multiple internal departments (Ad Ops, Tech Ops, Sales, Analyst, Insights, Product) to build and execute client strategies, as well as to shape the company's future processes and technologies.Advising and training younger colleagues to streamline structural changes.
- AudienceSciencePlatform ManagerINTERNET OF THINGS (IOT)July 2016 - June 2017 (11 months)London, United KingdomPioneering technology company for automated purchase of advertising space (DPM + DSP), managed P&G's programmatic advertising investment worldwide for 7 years. 2016 was an unstable year as the client was not happy with the service of the technology provider, so dispensing with ASCI's services in June 17, which led to its bankruptcy.Even so, the results in Europe during my collaboration with ASCI were very good. Since a 100% YOY account growth of 2 million dollars was achieved for P&G Spain in difficult times.How?Managing programmatic video and display campaigns, optimization and reporting.Successfully incorporating the new CARAT agency, defining and establishing operational processes.Collaborating internally with the Account Director, Ad Ops, the DMP team and the technical team to ensure correct trafficking.Solving PMP problems and supporting server-to-server integrations.Building relationships with the client, the agency and the media through daily contact and F2F meetings to ensure the achievement of KPIs.Advising campaign traders on how to efficiently use the DSP platform to streamline structural changes that allow them to cover new market responsibilities.
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Education
- Direccion Comercial y MarketingESIC2012