Alvaro Martínez Cordero

Proven experience creating corporate identity and/or naming with solid and attractive concepts, not just based on trendy aesthetic resources. I justify each proposal affordably and commit to conveying response and meaning to each design element.

What do you like about your job?

I really enjoy conceptualizing and achieving eloquent yet attractive messages in the verbal and graphic elements of a corporate identity or campaign display.

What questions do clients usually ask you and how do you answer?

When they ask for "guidance" - and even when they don't - I am methodical and conduct a flexible questionnaire where we review the competitive landscape, company goals, SWOT context (analysis of the company's strengths and weaknesses in its context, as well as opportunities and potential threats or negative scenarios for the brand).

This is all also applicable in the case of a corporate identity to be created or redefined.

Do you have any particular information you would like to share about your work?

I have worked in agencies as a copywriter and as an art director/designer, which gives me a good perspective to foresee how a logo, naming, or display might perform in different contexts and situations.

Do you have any experience you would like to share?

In the field of logo creation, I am very prolific because I continuously participate in international online contests and I keep accumulating experience and resources for it. Oh, and I've won quite a few ;)