Freelancer profile translated to English.
Back to original languageAbout Álvaro
Expert in Google Ads, Social Ads, and Growth Marketing. Consultant and Trainer in Digital Marketing.
As a marketing consultant, I help companies analyze their current strategies, identify areas for improvement, and develop an action plan to maximize their results.
I implement growth marketing techniques to increase conversions and brand reach, with innovative ways to grow and attract new customers consistently.
I set up advertising campaigns on search engines and social networks to reach the right potential customers at the right time.
Through my experience in Google Ads and Social Ads (Instagram, Facebook, LinkedIn, and Tiktok), I create effective and optimized ads to maximize advertising budget and increase campaign performance.
Specialized strategies in B2B and B2C. Specialist in sales funnel optimization.
Sectors: Luxury Retail, Food, Loans, Real Estate, Automotive, Pharmacies, Psychology, Training Software, and Apps.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- EXCUSEMECAPTAIN.COM Agencia & Cursos de Marketing DigitalProfessor Master Digital Marketing - Social AdsCONSULTING AND AUDITSFebruary 2022 - March 2023 (1 year and 1 month)Madrid, SpainMaster's in Digital Marketing for entrepreneurs and professionals in the sector, oriented towards B2B and B2C sectors.
- EXCUSEMECAPTAIN.COM Agencia & Cursos de Marketing DigitalUser Acquisition ManagerMarch 2021 - Today (5 years and 3 months)Madrid, Spain- Planning, execution, and analysis of paid media acquisition campaigns (Google Ads, Social Ads, and Programmatic).- Implementation of campaign tracking to measure and optimize CPA or CPL.- Optimization of campaigns based on ROI, ROAS, and LTV.- Preparation of CRO (Conversion Rate Optimization) reports.- Development of acquisition strategies for different sectors.- Creation of SEO and SEM proposals.
- AutónomoDigital Marketing ConsultantMay 2020 - January 2022 (1 year and 8 months)Madrid, Spain- Design and layout of websites with WordPress.- Creation of events, campaign tracking, and connectivity of digital tools with Google Tag Manager.- Data analysis and event tracking with Google Analytics.- Planning, execution, and monitoring of search and display campaigns with Google Ads.
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Education
- Degree in Marketing, International MarketingESIC Business & Marketing School2019Grado en Marketing, Marketing internacional
- Master's Degree, Digital MarketingEXCUSEMECAPTAIN.COM Agency & Digital Marketing Courses2021Máster, Marketing digital