Álvaro Garray

Design and development of WordPress websites and WooCommerce stores focused on conversion for freelancers and micro-businesses. 360° Management: strategy, copy/UX, on-page/local SEO, analytics, and acquisition campaigns.

Key Functions

-WordPress architecture and layout (Divi, Elementor, ASAP Theme) with CSS/HTML/JS tweaks when necessary.

-WooCommerce: catalog, optimized product pages, payment gateways, shipping, taxes, transactional emails, and checkout optimization.

-On-page & Local SEO: keyword research, titles/H1/meta, interlinking, schema (Organization/LocalBusiness/FAQ), mobile speed optimization, and Google Business Profile (reviews, posts, NAP).

-CRO/Copy: clear messages in 3 seconds, social proof, FAQs, and visible CTAs.

-Paid Media: Google Ads (Search/Performance Max), Meta Ads (traffic/leads) with specific landing pages.

-Content & Creativity: Advanced Canva Pro, CapCut for short clips and web/social micro-videos.

-AI Support: Ahrefs and DinoRank for SEO; ChatGPT, Gemini, and Nano Banana for ideation, drafts, and copy improvement (with human review).

-WordPress maintenance and security: updates, backups, hardening, and monitoring.

Comprehensive data protection management and administrative operations for a portfolio of SMEs and professionals. Responsible for adapting businesses to LOPD/LSSI, drafting legal texts and privacy/cookie policies, maintaining the record of processing activities, coordinating internal audits, and handling client and agency requests. In parallel, full-cycle administrative support: invoicing, payment/collection control, supplier and client relations, digital archiving, basic reporting, and process improvement.

Key Functions

-Analysis of processing activities and risk assessment; drafting of contractual clauses, data processing agreements, and legal notices (web and documents).

-Implementation of organizational measures and procedures (consents, exercise of ARCO/ARCO-P rights, breaches).

-LSSI texts: legal notice, privacy, cookies (banner and policy), terms of use/sale.

-Team training and support: manuals, checklists, and awareness sessions.

-Invoicing and administration: invoice issuance/registration, basic reconciliation, remittance management, and amicable claims.

-Customer service and coordination with accounting/tax advisors and technical support.

-Document organization (physical/digital), task control, and workflow improvement using spreadsheets.

Key Achievements

-Standardization of legal templates and processes → reduced delivery times and lower incident rate.

-Migration of files to digital archive and implementation of signature/validation workflows that streamlined administrative management.

-Maintenance of continuous compliance for the client portfolio, with proactive updates for regulatory changes.

Tools / Competencies

LOPD/LSSI | GDPR (transition) | Basic legal writing | Excel/Sheets | CRM and ERP for invoicing | Organization and customer service | Clear communication and operational documentation.