Freelancer profile translated to English.

Description

I am a Project Manager specializing in the design and optimization of digital products (apps, websites, and e-commerce), with over 14 years of experience helping businesses improve conversions and scale results.

My approach goes beyond management: I work at the intersection of business, technology, and user experience to design digital products that not only function but also sell.

I have led digitalization projects in complex environments, transforming traditional processes into efficient digital experiences, always focusing on key metrics such as conversion, retention, and performance.

I am not a developer, but I have advanced technical knowledge that allows me to:

Define clear and well-structured functionalities
Translate business needs to design and development teams
Detect product friction points that impact conversion
Ensure deliveries aligned with real objectives (not just "features")

How can I help you?

Design and definition of apps and web platforms from scratch
E-commerce optimization (CRO, funnels, UX/UI)
Improvement of digital processes and user experience
End-to-end digital project management
Roadmap prioritization with a focus on business impact

I work with a very clear mindset: every decision in a digital product must have an impact on results. If your website or app is not converting as it should, the problem is likely not just technical, but a matter of focus.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Empresa líder en el sector del entretenimiento y operaciones omnicanal
Product Manager | CRO & UX/UI | Digital Platforms
January 2012 - Today (14 years and 7 months)
Responsible for the definition and evolution of digital products in an omnichannel environment, managing web and mobile applications with a focus on improving user experience and conversion optimization.

I work at the intersection of business, technology, and design, leading digitalization and continuous improvement initiatives in products with high user and transaction volume.

Key Responsibilities:

Roadmap definition and prioritization of functionalities based on business impact
Conversion funnel and user experience (UX/UI) optimization
Coordination of multidisciplinary teams (development, design, business)
Analysis of metrics and user behavior for decision-making
Identification of product friction points and proposal of conversion-oriented improvements
End-to-end digital project management

Key Achievements:

Improvement of key digital processes, increasing operational efficiency
Optimization of user flows in transactional platforms
Launch and evolution of digital products aligned with business objectives
Product Management CRO (Conversion Rate Optimization) UX/UI Design Digital Strategy
Visual Global (fabricante y distribuidor de óptica y moda)
Head of Digital Transformation | E-commerce B2B & Process Optimization
February 2009 - December 2011 (2 years and 10 months)
Responsible for the digitalization of the business in a company dedicated to the manufacturing and distribution of sunglasses and optics, working on the transformation of traditional processes into digital models oriented towards efficiency and scalability.

I led the implementation of digital solutions for the management of distribution and wholesale sales (B2B), improving commercial operations and facilitating real-time access to catalog, orders, and tracking.

I participated in the definition and execution of the digital and marketing strategy, focusing on improving customer experience and optimizing commercial processes.

Key Responsibilities:

Digitalization of wholesale sales and distribution processes (B2B)
Definition and launch of digital ordering and commercial management platforms
Improvement of user experience in internal and external tools
Coordination with business teams and technology providers
Optimization of purchasing flows and catalog management
Support in digital and marketing strategy

Key Achievements:

Implementation of digital solutions that improved operational efficiency
Reduction of friction in the ordering process for wholesale clients
Evolution of the commercial model towards digital environments
E-commerce B2B Digital Transformation Product management UX/UI Design Process Optimization
Cisco
UI and UX Designer
PUBLIC SECTOR
September 2007 - July 2010 (2 years and 11 months)
Madrid, Spain
I participated in the design and development of applications for public administrations, working on interface definition and user experience improvement in environments with high functional complexity.
I collaborated closely with technical and business teams to translate requirements into usable, efficient digital solutions aligned with project objectives.
Featured project: participation in document management initiatives for RTVE, focused on the digitalization and optimization of internal processes, facilitating access, organization, and information processing.
UI design focused on usability and operational efficiency
Definition of user flows in complex applications
Collaboration with development teams during implementation
Analysis of functional requirements in public administration environments
Improvement of digital processes and user experience
Figma Digital Strategy * UX/UI Design Product management