Álvaro Estrabón

Design and management of the institution's corporate identity across all its platforms - Corporate video production: recording, editing, and post-production - Design and execution of paid media campaigns (Meta Ads, Google Ads): creatives, formats, and copies - Design with artificial intelligence: image generation, mood boards, and conceptualization with generative AI - Design of indoor and outdoor signage, including large-format elements and facade signage - Management of visual content on social media - Creative direction of events and spaces: proposal and execution of decoration and ambiance (Instagram, LinkedIn): planning, design, and publication - Direct collaboration with marketing and communication departments on institutional campaigns.

Development and adaptation of visual concepts for point of sale · Aesthetic coherence and visual narrative in national campaigns · Layout and adaptation of graphic pieces for large format · Visual supervision of promotional materials

Conceptualization and development of graphic pieces · Creative adaptation to different media and channels · Design for internal communication and events · Application of corporate identity in digital and physical environments

Organize monthly product stock. Perform administrative tasks with SAP. Create presentations for new products for sales representatives to present to clients. Product presentation to clients and company employees, resolving doubts for sales representatives and brand managers. Decorate rooms for product presentations to support sales representatives in decorating point-of-sale shelves.