Álvaro Bonal

I am a professional with over 12 years of experience in managing and optimizing PPC, Social Ads, and Amazon Ads campaigns. I have managed campaigns in sectors such as education, tourism, fashion, automotive, and retail, always focused on optimizing ROI and ensuring the sustained growth of my clients. Thanks to a 360º vision, I have implemented strategies ranging from lead generation or sales to brand creation, optimizing each stage of the funnel for success.

I possess advanced knowledge and have been a trainer in Google Analytics for various institutions. Furthermore, my training in the KSchool CRO Master's program has allowed me to design data-driven strategies and implement improvements in web conversion, using A/B testing, usability analysis, and user studies to maximize campaign effectiveness.

I have extensive experience with task management tools such as Trello, Asana, and ClickUp. I am a Top 10% Global ClickUp Power User and adapt quickly to each client's specific methodologies, enabling me to report progress and optimize collaboration with teams.

After 10 years in top national agencies (Darkmoon, Idento, Apache, LLYC), all Google Premium Partners and among the top 3% in Spain, I decided to become a freelancer to offer a more specialized and in-depth service. By focusing on a few clients, I can dedicate more time to each project and delve deeper into their objectives. I believe this way of working is more profitable for the client and more satisfying for the manager, as it allows for a greater understanding of the business, unlike agencies where project involvement is more limited. I can provide testimonials from clients with whom I have been working for over four years under this approach, who have experienced over 1000% growth in investment, expanding from a single country to several international markets.