Freelancer profile translated to English.

Description

Retail media and eCommerce acquisition strategies consultant, I help brands manage and optimize their media investments across omnichannel environments.

I handle everything from activation strategy definition to operational execution, with strong expertise in Amazon Ads (Search & DSP) and programmatic platforms (DV360).

I have worked with demanding clients like L'Oréal at Publicis Media, structuring full-funnel campaigns (awareness, consideration, conversion) with a business performance-oriented approach (ROAS, incrementality, revenue contribution).

Accustomed to complex and high-pressure situations, I combine analysis, strategic recommendations, and rapid activation to maximize the impact of retail media campaigns.

Industry field of expertise

Languages

Spanish
Conversational
English
Fluent
French
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Infopro Digital
International Marketing Manager – Buyer Programs
February 2025 - December 2025 (10 months)
Paris, France
● Coordination and participation in the organization of the Christmas 2025 Preshow, bringing together over 400 buyers and 140 international exhibitors.
● Management of B2B acquisition and engagement initiatives (CRM, email campaigns, phone outreach, partnerships).
● Segmentation of CRM databases (buyers / prospects) to optimize acquisition campaigns.
● Implementation of targeting strategies to maximize B2B audience conversion.
● Analysis of user behavior and campaign optimization accordingly.
● Performance analysis and strategic recommendations.
Event Marketing Strategy LinkedIn B2B Marketing Strategy Partner Relations Reporting & Analysis
Easyfairs
International Marketing Manager
November 2024 - February 2025 (3 months)
● Contribution to the editions that recorded the highest visitor numbers.
● Contribution to the optimization of visitor journeys and acquisition performance.
● Deployment of acquisition campaigns
Partnership Development Partner Relations Email Marketing LinkedIn Prospecting Reporting & Analysis
Publicis Media – One Team L'Oréal
Retail Media & Programmatic Trader
March 2023 - July 2024 (1 year and 4 months)
● Definition and activation of audience strategies based on user signals (intent, browsing, purchase behavior).
● Construction of audience segments to optimize performance (retargeting, exclusion, expansion).
● Utilization of browsing and exposure data to refine targeting.
● Collaboration with CRM and media teams to align activation strategies.
● Definition and management of retail media activation strategies on Amazon DSP and DV360.
● Optimization of performance-oriented Amazon Ads campaigns (ROAS, CPA).
● Implementation of advanced targeting logics (in-market, retargeting, lookalike).
● Data-driven performance analysis and recommendations.
DV360 Amazon Ads Amazon DSP Digital Marketing Strategy Reporting & Analysis