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Alonso Torrecilla MartínAT

Alonso Torrecilla Martín

Shopify Ecommerce Expert | Your store in 21 days

€250/day
Madrid, ES
8-15 years
E-commerce
Shopify eCommerce
Shopify Store Creation
eCommerce Optimization (CRO)
eCommerce Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Alonso

YOUR ONLINE STORE IN 21 DAYS.

I have been working in **eCommerce for over 7 years**, helping brands build, optimize, and grow their online channel with a focus on **structure, conversion, and profitability**.

I am the founder ofMIKALA STUDIOS, a Shopify-focused studiothat helps brandsdesign, build, and optimize online storeswithout unnecessary complexity.

Our proposal is clear: turn an idea, a brand, or a catalog into a **Shopify store ready to sell in 21 days**.

Main services:

-Shopify store creation from scratch.
-Redesign and optimization of existing Shopify stores.
-eCommerce Consulting.
-Conversion-oriented UX/UI Design.
-Store architecture, navigation, and catalog structure.
-Shopify configuration, payments, shipping, taxes, and eCommerce tools.
-Product upload and organization.
-SEO content generation for product pages.
-Analytics and tracking integration.
-Review, testing, and launch.

My approach combines business vision, eCommerce experience, and practical execution. Before designing, I organize the structure, catalog, and shopping experience. Then I build on Shopify in a clear, functional, and conversion-oriented way.

Throughout my career, I have worked inB2C, B2B, and D2C channels, managing billings over €4Mand optimizing conversion, advertising efficiency, and revenue models.

If you are launching your eCommerce or want to improve the one you already have, I can help you create a clear, well-designed Shopify store ready to sell.

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • MIKALA STUDIOS
    Founder & Shopify Partner
    E-COMMERCE
    January 2024 - Today (2 years and 7 months)
    Madrid, Spain
    Founder of MIKALA STUDIOS, a **studio specializing in Shopify and eCommerce**.

    We help brands design, build, and optimize high-performance online stores on Shopify, with a clear proposition: **turn an idea, a brand, or a catalog into an online store ready to sell in 21 days**.

    Main services:

    -Store creationfrom scratch on Shopify.
    -Redesign and optimizationof existing Shopify stores.
    - **eCommerce Consulting**.
    -UX/UI Designoriented to conversion.
    - **Store architecture**, navigation, and catalog structure.
    - **Shopify configuration**: payments, shipping, taxes, and basic tools.
    - **Product upload and organization**.
    -Content generationfor product pages with SEO focus.
    -Analytics integrationand tracking.
    - **Review, testing, and launch**.

    Our way of working is based on a simple process: think, create, and launch.

    First, we organize the store's structure, catalog, and shopping experience. Then, we design and build on Shopify without unnecessary complexity. Finally, we review, test, and leave the store ready to sell.

    Value proposition:
    Well-planned, well-designed, and ready Shopify store in 21 days.
    Shopify eCommerce Shopify Store Creation E-commerce Conversion Rate Optimization SEO
  • Grupo Provalliance
    Head of eCommerce
    E-COMMERCE
    January 2022 - Today (4 years and 7 months)
    Madrid, Spain
    Responsible for the growth and profitability of the B2C and B2B eCommerce channel, managing over €4M annually.

    I define and execute the digital strategy on Shopify, optimizing the eCommerce structure, conversion, and revenue model to build scalable businesses.

    I have achieved +35% annual growth and a 20% improvement in profitability, aligning marketing, technology, and operations under a business vision.
    E-commerce eCommerce Strategy Shopify eCommerce Conversion Rate Optimization (CRO) Strategy and Operations Consulting
  • UNIR (Grupo PROEDUCA)
    Product Marketing Manager | Growth & Conversion
    EDUCATION AND E-LEARNING
    January 2021 - January 2022 (1 year)
    Madrid, Spain
    Led the launch and growth of digital products in international markets, defining value proposition, pricing, and acquisition strategy.

    I worked on optimizing user experience and conversion, improving acquisition efficiency (+35% ROI) and reducing churn by 20%.

    Developed a business-oriented vision, connecting product, marketing, and data to improve results and scalability.
    eCommerce Strategy Conversion Rate Optimization (CRO) E-commerce Learning Management Systems (LMS) User Experience (UX)
Check out Alonso's experience

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Education

  • Master in Marketing Management and Commercial Management
    ESIC Business School
    2019
  • Degree in Business Administration and Management
    University of Alcalá
    2018

Skill set

Strategy and Operations Consulting
Marketing
Operations
Sales Strategy
Sales Funnels
Lead Generation

Categories

  • Other