Freelancer profile translated to English.
Back to original languageAbout Alonso Manuel
Digital Transformation and Business Development Strategist
Greetings! I am Alonso Reyes. After more than 20 years leading international projects in hospitality, tourism, and e-commerce, I have decided to channel that experience into HELEL-consulting.com. My mission is clear: to accompany entrepreneurs and companies on the complex journey of creating, scaling, and transforming businesses, bringing the vision that only comes from having been "in the trenches."
Why HELEL-consulting.com?
- **Consolidated Track Record**: My experience is not theoretical. I have founded and launched global-scale projects like Sebogo (international metasearch engine), was part of the launch team for Octopustravel.com, and most recently, I led the creation and expansion of Zero Hotels.
- **360° Vision**: I understand success and, above all, the learning that comes from mistakes. My approach combines strategic seniority with a young, diverse, and digital spirit.
- Anti-Traditional Consulting:I challenge the "old guard" model. I prioritize quality over quantity, offering real solutions that work in today's market, not just in PowerPoint presentations.
Value Proposition: Real Impact for Your Business
My consultancy is not external; it's a close collaboration based on three pillars:
- **Digital Strategy and Marketing**: Design of personalized roadmaps to dominate the digital environment and e-commerce.
- Organizational Transformation:Specializing in the hotel and tourism sector, helping to modernize structures for the post-digital era.
- **Exit Focus**: I partner with your vision from the gestation phase through to consolidation or strategic exit of the business, ensuring comprehensive solutions.
"If you're looking to break from the conventional and lead the new era of business, let's talk."
Get in touch and let's start building your success!
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km), Barcelona (up to 100km), Sevilla (up to 100km), Zaragoza (up to 100km), Guadalajara (up to 100km)
Experience
- HELEL ConsultingBusiness, Digital Transformation, and Tourism ConsultantCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)Madrid, Spain
- I lead digital transformation and performance optimization projects in the hospitality, tourism, and retail sectors.
- I expand the client portfolio by designing innovative business models and integrating digital platforms.
- I manage multidisciplinary teams and design customized professional development programs.
- I implement comprehensive digital solutions (mobile apps, booking platforms, and AI-powered chatbots) to optimize the customer journey.
- I develop data-driven reporting frameworks and dashboards (KPIs) to provide real-time visibility and streamline decision-making.
- IRIS MEDIA SOLUTIONS SL (SEBOGO)Co-founder and COO/CMOTRAVEL AND TOURISMJanuary 2013 - Today (13 years and 5 months)Madrid, Spain
- I co-led the expansion of Sebogo (travel metasearch engine) through innovative sales, marketing, and product strategies.
- I increased revenue by 50% year-on-year by developing new business lines and optimizing dynamic pricing.
- I formalized over 100 commercial agreements with key partners in the tourism sector.
- I scaled a high-performance sales team, implementing training programs, KPIs, and evaluation frameworks.
- I designed budgeting and forecasting processes that significantly improved operational efficiency.
- I drove the international expansion of the brand by identifying new markets and maximizing ROI with limited resources.
- Octopustravel (España) S.A.Head of Global Business DevelopmentTRAVEL AND TOURISMFebruary 2011 - December 2013 (2 years and 11 months)Madrid, Spain
- I led commercial expansion in international markets, achieving significant growth in revenue and market share.
- I generated over £20 million in incremental annual business volume.
- I secured strategic alliances and high-value agreements that expanded the company's international presence.
- I developed and executed multi-market B2B and B2B2C marketing campaigns, maximizing conversion and loyalty rates.
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Education
- Higher Technician in Digital Transformation, Information Technology, and Big DataCerem, Business School2021La innovación en negocios que demanda la moderna gestión empresarial y la inminente existencia de internet y la sociedad global, demanda empresas, organizaciones, instituciones y actividades cotidianas conectadas al espacio TI para proveer innovaciones organizacionales tecnológicas. Esto nos lleva a habalr de empresas informatizadas que han tenido o tienen que pasar por complejos procesos de cambio, incluyendo digitalizar y virtualizar procesos de negocio dando lugar a nuevas formas y modos de trabajo. El curso de Técnico Superior en Tecnología Informática, Transformación Digital y Big Data está enfocado en desarrollar los conceptos y habilidades para formar profesionales capaces de dar respuestas y soluciones de investigación, desarrollo e innovación en el área de la Tecnología de la Información, teniendo una conciencia clara de su dimensión humana, económica, social, legal y ética.
- Executive MBA in General Business ManagementCerem, Business School2011Un Máster altamente calificado que no solo sirve de preparación o mejora para desarrollar amplias habilidades en la gestión y dirección de empresas en el ámbito nacional e internacional, sino que además proporciona una formación avanzada y multidisciplinar que profundiza en aspectos como el liderazgo, la toma de decisiones, la productividad, la competitividad y la responsabilidad social corporativa. La cada vez más presente globalización y la creciente competitividad en el mundo empresarial, tanto a nivel nacional como internacional, hacen del conocimiento aplicado una herramienta fundamental para el éxito. La alta dirección de empresas requiere de profesionales calificados, con un pensamiento crítico y con deseos de generar un impacto global, desde los roles para la organización de la gestión y el control empresarial. Se trata de un programa con una metodología que fomenta la creatividad y la innovación para ser aplicadas a un mundo cambiante, desde las Estrategias de Marketing, Marketing Digital, Comercio Internacional, Recursos Humanos, Operaciones, Finanzas, Gestión de Proyectos, Emprendimiento y Comunicación. Un programa que ayuda a desarrollar o mejorar habilidades necesarias que facultan el trabajo exitoso en entornos empresariales y de carácter global.
Certifications
- Key Account ManagementLinkedIn Learning2020
- Lean Project ManagementUniversity of Chile2022