Almudena Sangro Alonso

• Sponsorship Negotiation: I lead the negotiation of sponsorship contracts for key venues, covering commercial and image agreements, as well as hospitality aspects, coordinating with the legal department and managing all logistical and digital details.

• Main Point of Contact: I act as the primary liaison between the Association and associated brands and agencies, managing daily relationships and serving as the reference person for all operational and strategic aspects.

• Brand Activation: I coordinate brand activation at events, from creation to execution and subsequent analysis, proposing innovations that optimized the visibility and impact of the activations.

• Partner Engagement: I establish and maintain strong relationships with external partners, serving as the point of contact both internally and externally, ensuring efficient coordination in all facets of space development.

• Comprehensive Venue Management: I coordinated the scheduling and partial commercialization of venues, both internally and externally, ensuring maximum profitability of the space.

• Marketing Strategy and Control: I developed and executed marketing and hospitality strategies with well-defined KPIs, controlling the activity calendar and ensuring the achievement of commercial objectives.

• Space Management and Control: I develop and apply specific analysis and control models for space management, including budget planning and the proposal of corrective solutions in a continuous improvement approach.

• Event Innovation: I created and organized innovative events in the space, including concerts, tastings, and activations, managing staff, equipment, and materials to ensure the success of each event.

• Key Relationship Management: Responsible for the coordination and management of accounts for high-profile clients such as Orange, Michelin, and BP, ensuring the integration and activation of national campaigns.

• Joint Activations: I collaborated closely with internal teams and clients to implement joint promotional activations, integrating the brand into high-profile events.

• KPI Development: I designed and supervised the implementation of KPIs to measure the success of activations, allowing for strategic adjustments to maximize return on investment.