Alma Muñoz

My focus is on developing effective strategies that improve the visibility of brands and companies in search engines and social media, increasing traffic, engagement, and conversions. I design communication strategies that truly connect with your audience and target, that understand their needs and problems, and solve them. Social Media and Paid Media

- Social media strategies (Instagram, Twitter, LinkedIn, TikTok).

- Creation of visual and audiovisual content (video editing, Canva design).

- Paid Media on Google Ads and Meta Ads (Facebook, Instagram).

- Management and planning of social media content.

- Creation of advertising campaigns on Meta Ads and Google Ads.

- Audience analysis and optimization of engagement strategies.

- Analysis of metrics and optimization of advertising campaigns. Data Analysis and CRM

- Website traffic monitoring and SEO analysis with Google Analytics and Search Console.

- Use of advanced SEO tools: Semrush, Ahrefs, Screaming Frog.

- CRM and marketing automation to improve user retention. SEO Project Manager

- Planning and implementation of SEO strategies for clients.

- Optimization of web architecture and technical SEO.

- Development of link building and local SEO strategies.

- Management of website migrations minimizing SEO impact.

- Analysis and reporting of metrics for positioning optimization. Marketing Specialist

- Design of content strategies focused on SEO and branding.

- Creation of communication and content marketing plans.

- Development and supervision of content on blogs and social media.

I have worked with over 50 clients from different sectors in implementing branding and communication strategies as an SEO Project Manager, Social Media Manager, and Brand Communications Manager. My functions and skills as Communications Manager and SEO Project Manager:

- Manage internal and external company communication.

- Development and implementation of search engine positioning (SEO) and advertising (SEM) projects on search engines and social media.

- Client management.

- Supervision of key daily company processes.

- Development of technical SEO, link building, and local SEO projects.

- SEO optimization of web pages based on user experience.

- Technical website audits for advanced optimization.

- Advanced handling of Excel and project management tools.

- Preparation of periodic reports and proposal of data-based improvements.

- Social media planning and management skills.

- Social media manager and responsible for social media.

- Extensive experience in digital marketing tools (Google ADS, Meta ADS, Canva, Capcut, SEMrush, SERanking, Google Site Kit, Google Search Console, and Google Analytics). Some of the objectives I have achieved in this role include:

- Increase in organic traffic by over 70% through advanced SEO strategies.

- Implementation of technical SEO improvements that increased Google indexing by 50%.

- Development of link building campaigns that elevated domain authority in various projects.

- Leadership in website migrations, ensuring minimal traffic loss.

- SEO architecture and website structuring.

- On-page and Off-page optimization.

- Link building and authority strategies.

- Technical SEO: indexing, Core Web Vitals, Schema Markup.

- Local SEO and Google My Business.

- CRO (Conversion Optimization) to improve user experience.