Freelancer profile translated to English.
Back to original languageAbout Alma
For six years, I have been crafting impactful narratives and striking visuals to help brands stand out. Words and images are my tools, and I enjoy combining them to create memorable messages.
After specializing in visual arts, I deepened my skills in digital arts, media, and visual studies before perfecting my skills in Communication Project Management and Graphic Industries at Gobelins Paris, where I earned a "mention bien" (good grade). 🎓
I also gained valuable experience as a communications officer for Biocoop, where I designed advertising posters for the Parisian metro 🚇 and various communication materials.
What I can do for you:
✏️ Copywriting & Storytelling: Persuasive writing, brand storytelling, SEO-optimized content
📱 Digital Strategy & Social Media Management: Community management, engaging content creation
🎨 Visual Creation: Posters, signage, branding, print & digital
📢 Branding & Brand Image: Positioning, visual identity, editorial charter
📅 Communication Project Management: Events, coordination, art direction
🎯 Have a project? Let's talk! 🚀
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Balâme créativeGraphic DesignerJanuary 2021 - Today (5 years and 5 months)Chelles, FranceGraphic Design• Logo creation.• Visual identity development (brand image).• Poster and advertising material design.• Creation of communication materials (business cards, flyers, brochures, web banners).• Creation of visuals for social media, web, and print Copywriting• Writing of slogans and key messages.• Advertising texts for campaigns and social media.• Creation of brand storytelling.• Writing of video and audio scripts. Consulting and Support• Needs and objectives analysis.• Visual and copywriting strategy consulting.• Personalized collaboration for each project.
- MarquetteCommunication Project ManagerAugust 2023 - September 2023 (1 month)Paris, France1. Influencer Relations & Management- Identification and selection of influencers aligned with the brand's image and values (micro, macro, celebrities).2. Brand Image & Positioning- Definition and management of visual and editorial identity to ensure consistent communication across all platforms.- Market trend monitoring and analysis to adjust image and messaging according to consumer expectations.3. Social Media Management & Digital Strategy- Development of a content strategy tailored to each platform (Instagram, Facebook, TikTok, LinkedIn).- Planning and creation of engaging content (videos, carousels, stories, reels, lives).- KPI analysis and strategy adjustment based on performance and trends.4. Print & Web Graphic Design- Creation of print materials: posters, flyers, brochures, catalogs, packaging, POS displays.- Design of graphic elements for digital: banners, social media templates, web visuals.- Adaptation of the graphic charter to different media for overall consistency.5. Copywriting & Content Creation- Writing impactful and engaging texts adapted to various media (website, blog, social media, advertisements, video scripts).- Creation of compelling storytelling to humanize the brand and capture consumer attention.6. Newsletters & Email Marketing- Design and writing of attractive and personalized newsletters.- Implementation of automations for customer loyalty (welcome emails, abandoned cart reminders, special offers).- Analysis of open, click-through, and engagement rates to optimize campaigns.7. Website Management- Regular content updates (texts, images, product sheets, news).- SEO and UX optimization to improve navigation and user experience.
- Coopérative BiocoopCommunications OfficerSeptember 2022 - August 2023 (11 months)Paris, FranceSocial Media Management & Community Management- Development and implementation of a digital strategy aligned with brand objectives.- Creation of engaging content (texts, visuals, videos) optimized for each platform (Instagram, Facebook).- Online community management, comment moderation, and subscriber interaction to enhance engagement.- Strategic and competitive monitoring to identify communication trends and opportunities.- Implementation of advertising campaigns (sponsorship, social ads) and performance analysis using analytical tools.Graphic Design: Metro Posters, Signage & Visual Materials- Graphic design of advertising posters adapted for urban display formats (metro).- Creation of clear and attractive signage to effectively guide and inform the public in public or commercial spaces.- Development of a strong and consistent visual identity across various media (banners, POS displays, directional signs, etc.).Product Sheet: Copywriting & Visual Creation- Writing attractive product descriptions, optimized for SEO and adapted to the target audience.- Creation of striking visuals and product staging to generate consumer interest.- Layout and design of product sheets in accordance with the brand's graphic charter.- Integration of icons, infographics, and other visual elements to facilitate understanding of product features.Event Management & Event Creation- Event design and organization- Logistics management- Creation of dedicated communication materials- Communication strategy before, during, and after the event to maximize impact and visibility (press relations)
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Education
- Professional Bachelor's Degree, Graphic IndustryGOBELINS School of Image2023Licence professionnelle, industrie graphique
- Bachelor's Degree, Digital ArtsUniversité Gustave Eiffel2022Licence, Arts numériques