Freelancer profile translated to English.
Back to original languageAbout Alma
80% of leads generated by companies never turn into customers.
(Source: Salesforce)
Why?
❌ Fragmented customer journeys between online, offline, marketing, and sales
❌ Unqualified or poorly segmented databases
❌ Over-reliance on paid acquisition, unoptimized backend
❌ Lack of personalized and high-performing CRM campaigns
❌ Lack of nurturing and relationship follow-up
Result: low conversion, limited CLV, and compromised profitability.
Imagine...
A clear and optimized customer journey, segmented and omnichannel CRM campaigns that speak to each prospect at the right time.
Expected results:
📊 More leads converted into customers through effective nurturing
💰 Increased CLV without solely relying on acquisition
⚡ Automations that save teams time
🤝 Personalized and loyalty-building customer experience
✅ Clean, actionable, and GDPR-compliant database
I'm Alma, an Expert in CRM Salesforce Marketing Cloud and Email Marketing.
I help companies with complex sales funnels to structure and optimize their customer journey to convert more and better.
What I offer:
Strategy & Customer Journey
- Customer journey modeling and optimization
- Development of profitable and sustainable CRM strategies
CRM Campaigns & Email Marketing
- Technical segmentation, advanced personalization
- Lead nurturing & scoring
- Email creation (writing + design), deliverability optimization
Data Management & Optimization
- Database administration and cleaning
- Qualification & GDPR compliance
- Custom reports and performance tracking
Tools mastered: Salesforce Marketing Cloud, Sales/Service Cloud, Brevo, SendGrid...
My role: to help you convert your leads and monetize your database, to generate sustainable growth without exploding your acquisition budgets.
Need to optimize a customer journey? Send me a message!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Montpellier (up to 50km), Toulouse (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Paris (up to 10km)
Experience
- hygenaMarketing Automation SpecialistRETAIL (SMALL BUSINESS)April 2025 - Today (1 year and 2 months)Montpellier, FranceObjectives: Convert incoming leads and improve customer experience through the implementation of "Welcome" and "Abandoned Cart" journeys.- Scoping and project management- Writing marketing and technical requirements- User journey creation and journey mapping- Conversion-oriented copywriting- Email design creation (drag & drop and HTML)- Technical integration (templates, configuration, technical personalization)- Testing and programming- Performance monitoring and adjustmentsTools: SendGrid, Figma, Notion
- Rossignol
On Malt
International Salesforce Marketing Cloud Campaign ExecutionSPORTSJanuary 2025 - Today (1 year and 5 months)Montpellier, FranceObjectives: Manage the Europe market newsletter calendar, redesign marketing automation scenarios, and clean the database.- Design and integration of multilingual templates (desktop & mobile)- Redesign and programming of one-shot and automated customer journeys (email, SMS)- Advanced segmentation (filters, SQL)- Campaign monitoring and reporting- Data purging- SFMC best practice recommendations- Proposing solutions to address technical challenges of the application- Proposing new templates to meet email best practicesTools: Salesforce Marketing Cloud, Airtable, Photoshop, Notion, Office Suite, FileZilla, Figma - GlaasterWelcome Flow ExecutionSOFTWARE PUBLISHINGDecember 2024 - January 2025 (1 month)Montpellier, FranceObjective: Convert a 7-day free trial into a paid subscription through an onboarding sequence.- Writing marketing and technical requirements- User journey creation and journey mapping (entry criteria, exit criteria, workflow, timing and cadence, themes and CTAs, A/B testing, channel selection).- Conversion-oriented copywriting- Template design- Technical integration (templates, configuration, personalization, A/B testing on messages)- Testing and programming- Performance monitoring and optimizationSome stats:48% open rate, 9% click rate38% open rate, 9% click rateTools: Brevo, Figma, Notion
Reviews
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Education
- Master 2, Connected Marketing and Digital Communicationiaelyon School of Management2021Master 2, Marketing Connecté et Communication Digitale
- Master, Marketing and Salesiaelyon School of Management2020Master 1, Marketing Vente
Certifications
- Voltaire CertificateProjet Voltaire2023