About Allyson
Digital Marketing & Communication | Strategy × AI
📊 Marketing Strategy & Management
- Audit of your digital presence and action plan
- Definition of positioning, personas, and editorial line
- Construction and monitoring of the multichannel marketing plan
- Reporting & performance analysis (KPI, ROI)
✍️ Content & Creation
- SEO content strategy + writing optimized articles
- Copywriting for landing pages, emails, ads
- Art direction & visual creation (social media, print, web)
- Email marketing and nurturing campaigns
📣 Acquisition & Visibility
- Management of paid campaigns (Google Ads, Meta Ads)
- On-page SEO optimization and Google Business Profile
- Creation of conversion funnels and capture pages
🤖 AI-powered Marketing
- Automation of marketing workflows via AI agents
- Integration of AI tools into your stack (content generation, analysis, personalization)
- Measurable time savings on your productions and campaigns
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- TIM SportsSEM and Content ManagerSPORTSJanuary 2021 - February 2022 (1 year and 1 month)Paris, France- Write articles and content for the website- Analyze campaigns and keyword research- Monitor the evolution of SEO and SEA strategies with Google Analytics and Ads- Create content and an editorial line for social media- Manage the e-commerce site: product additions, order management
- Greg Léon GuilleminCommunity ManagerARTS AND CRAFTSJanuary 2021 - Today (5 years and 5 months)- Engage a community- Create an editorial line with Trello- Schedule posts with Facebook Business and Hootsuite
- NestléCommunication OfficerAGRICULTUREJanuary 2020 - July 2020 (6 months)Issy-les-Moulineaux, France- Engage a community of Nestlé employees- Maintain the internal social network Workplace (writing posts, photo editing and video editing)- Translate French/English content (video subtitling, step-by-step guides, intranet pages...)- Train employees on collaborative tools (Teams, Klaxoon, internal tools for scheduling and running meetings...)- Organize internal events: training and onboarding workshops
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Education
- MBA Marketing & Brand ManagementPPA Business School2022Création d'une agence de communication Brand Management, Stratégie des ventes, Packaging, Chef de produit, Newsletter, Social Media, SEA et affiliation
- Master in Event CommunicationUniversity of Rouen2020Négociation et business en anglais et espagnol Public Speaking Communication et marketing Droit
Certifications
- TOEICToeic2021
- Advanced ExcelICDL2021