Freelancer profile translated to English.
Back to original languageAbout Ally
Too few leads, an online shop that doesn't convert, a landing page that doesn't engage anyone, or ads that burn budget without results?
That's exactly where I come in.
I develop Paid Social and Paid Search campaigns that truly perform, on Instagram, Facebook, TikTok, Pinterest, and Google Ads. Whether you want to attract more customers for your shop, are looking for qualified applicants for open positions, or need more inquiries for your services, I will build the appropriate strategy and implement it directly.
This includes landing pages and websites that convert, funnels that turn prospects into customers, and email marketing that retains and reactivates customers.
I don't think in terms of individual channels but always in the big picture: what does your business really need to grow?
German
Native or bilingual
English
Native or bilingual
Can work on-site
Köln (up to 50km)
Experience
- Gerber Innovation GmbHPerformance Marketing Manager & Team LeadHUMAN RESOURCESNovember 2025 - Today (9 months)Bern, Switzerland• • Promotion in recognition of growing responsibility within the agency.• • Assumption of overall budget responsibility for all client accounts.• • Leadership of the internal lead generation strategy for new customer acquisition.• • Training and technical coordination of a new team member.• • Setting campaign goals, defining measurable KPIs, and managing all project workflows.
- Gerber Innovation GmbHMedia Buyer / Performance AdvertisementFebruary 2025 - October 2025 (8 months)Bern, Switzerland• • Planning, management, and optimization of paid campaigns on Meta, Google Ads, and TikTok for Swiss B2B clients in recruiting and higher education marketing.• • Management of a rotating portfolio of up to 20 clients with a combined monthly ad budget of CHF 50,000.• • Target group-specific lead generation for applicants, students, and end customers.• • Development and optimization of landing pages with quiz funnels and CRM integration.• • Setup of automated email and newsletter sequences for lead nurturing.
- AcoustechMarketing & E-Commerce ManagerJune 2025 - January 2026 (7 months)• • Content creation and social media management (Instagram, Pinterest).• • SEO optimization including image alt tags and Google visibility.• • Shopify store management and third-party integrations.• • Google Ads and design adjustments via Canva and CapCut.• • Focus on brand reach and online visibility in the DACH market.
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Education
- Polyvalent 2-Subject BachelorUniversity of Hildesheim2022Polyvalenter 2-Fach-Bachelor
- nullHigher Vocational School for Social and Health Sciences2016