Allison Moradel

As an art director and brand designer, my goals are to: break established codes, highlight the uniqueness of each company, and create visuals charged with meaningful emotion.

Each brand I shape is imbued with a singular vibration, reflecting the soul and personality of the company.

With my dual role as an illustrator and graphic designer, I offer you original, versatile proposals adapted to your project.

I create a connection between your ideas and my expertise, giving birth to unique and striking visuals.

My approach is marked by kindness, emotion, and artistic vision. I firmly believe that every company has its own story to tell, and I strive to ensure that this story is conveyed authentically through design. I carefully choose every detail, every color, every visual element to awaken your clients' senses, so they feel not only what your company offers, but also who you are as a unique entity.

My ability to navigate with ease between different environments and to inject a unique artistic vision into each project has allowed me to redefine the visual identity of many companies, enabling them to stand out in a competitive market.

My experience ranges from designing distinctive visuals for a Franco-Italian brand to the visual transformation of cosmetic brands, massage parlors, gyms, catering services, and even textile design...

Beyond graphic design, my passion extends to creating captivating illustrations for storybooks, tarot games, and much more. Each illustration is crafted with meticulous attention to detail, conveying stories.