Freelancer profile translated to English.
Back to original languageAbout Allison
Are you leading an eco-responsible project? Are you looking to define the right strategy, the right commitment for your company? What is the right marketing for your impact business?
You are on the right profile.
Today a sustainable marketing consultant, I was trained at Unilever, committed to an eco-responsible shift, worked for organic or natural brands, supported start-ups in zero waste or corporate well-being, or even created training in sustainable marketing.
I now offer my expertise and my vision of marketing in the era of sustainable development to companies facing these issues.
My areas of expertise
Consulting
- Building a sustainable strategy: market research, diagnostics and recommendations, roadmap, projections...
Support
- Brand, product, new market launches
- Eco-design, certifications (AB, B Corp etc.)
- Brand engagement, content marketing
- Digital & media strategy: eco-influence, PR...
Training
- Facilitating training sessions on sustainable marketing
- Creating custom modules
Do not hesitate to contact me to learn more!
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Paris (up to 10km), Marseille (up to 10km)
Experience
- OlympeCMOHEALTH AND WELLNESSFebruary 2021 - Today (5 years and 4 months)Paris, FranceStart-up dedicated to corporate well-being, Olympe aims to democratize sports in the workplace and contribute to the physical and mental health of employees.My missions- Digital strategy- Content marketing- Business development- Partnership management
- barePack, la consigne 2.0Country ManagerRESTAURANTS AND FOOD SERVICEAugust 2020 - November 2020 (4 months)Paris, FranceLaunch of barePack in France - zero-waste packaging for restaurants.- Market research: data collection on the market, interviews, analysis and recommendations- Business Development: recruitment of hundreds of partner restaurants- Marketing: strategy definition, partnership management (monbento: French leader in lunchboxes), media plan, community management, content creation, PRLaunch of a crowdfunding campaign on Ulule in 2 months- Constitution and activation of a community (+1300 subscribers)- Definition of campaign parameters: rewards, timings, objectives...- Creation of the campaign page and video (+30K views)- Campaign activation plan: news, partnerships, contests, media outreach...
- UNILEVERNutrition & Natural Food ManagerAGRICULTUREJanuary 2019 - July 2019 (7 months)Creation of a new organic food brand for the specialized organic sector.- Define the brand universe, its vision, its mission- Analyze the market and conduct qualitative studies- Lead the project team- Identify suppliers and define products- Present the project to the management of a specialized organic distribution chain
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DUT Techniques de CommercialisationUniversité Pierre Mendes France2010
- DUETIDublin Institute of Technology2011
Certifications
- Eco-design, towards the environmental performance of food productsADEME2020