Freelancer profile translated to English.

Description

I have 5+ years of experience in digital marketing, both strategically and operationally. I worked in a digital agency for Apple and am now Digital Manager for an online clothing sales site with an annual turnover of £11M.

I specialize in performance marketing and can offer consulting/auditing services for your campaigns or create and optimize them myself. My areas of expertise range from SEA, Google/Bing Shopping, Facebook ads, to Display. I also have some knowledge of SEO and website conversion optimization.

I am trilingual in French (native language), German, and English, and have a good understanding of the French, German, and English markets. Feel free to contact me for any further information.

Languages

French
Native or bilingual
German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lyon 1er Arrondissement (up to 50km)

The Baukjen Group
Digital Performance Manager
E-COMMERCE
June 2017 - Today (9 years)
Londres, United Kingdom
Management of all digital activities for The Baukjen Group - £11M annual turnover - in direct relation with the two founders. Online advertising, digital strategy, user experience, reporting, partner relationship management.

Digital Strategy Creation
• Research and analysis of consumer behavior, industry trends, and competition
• Implementation of a 12-month strategic plan to boost sales despite a retail industry heavily affected by Brexit
• Implementation of consumer tracking tools on the site (Hotjar, Zopim, Google Analytics)

E-commerce Project Management
• Decomposition and application of the strategic plan into projects involving all members of the marketing, design, distribution, and web teams to improve site conversion rates
• Management of relationships with partners, Trustpilot, Nosto, Curalate, DoubleClick, and Smartly
D

Implementation of Digital Marketing Campaigns
• Integration of automation tools and restructuring of digital marketing campaigns
• Transfer of certain digital activities previously managed by an agency to the internal team and increase in revenue by 6% per year
• Launch of paid campaigns on Facebook and Instagram social networks, achieving a positive return on investment within 3 months
Webmarketing Strategy SEA Google Tag Manager Facebook Marketing Google AdWords Google Shopping
OMD International pour Apple
Senior Paid Media Executive
E-COMMERCE
June 2015 - May 2017 (1 year and 11 months)
Londres, United Kingdom
Management of media campaigns for Apple in European markets.

Media Campaign Management
• Creation and optimization of SEA, Google Shopping, YouTube, and Display campaigns
• Implementation of bid management strategies with Marin Software and increase in return on investment by 40% after 6 months
• Management and training of 2 Account Executives

A/B Test Process Improvement
• Automation of the A/B test file in Excel
• Introduction of Optimizely in the calculation of statistical significance
• Presentation of this project to the OMD Pelicans committee for dissemination within the group
Google AdWords Facebook Marketing Instagram Marketing Google Shopping SEA Display
Joylabb Inc.
Startup Creation
E-COMMERCE
September 2013 - April 2015 (1 year and 7 months)
New York, United States
Support for a French entrepreneur based in New York in the creation of her online sales site, funded and mentored by Adore Me, the lingerie giant in the United States with over $85M+ in annual revenue.

Product Negotiation
• Negotiation of 200+ private label products with all American importers/manufacturers in 3 months
• Development of the website and its content with the help of web developers, designers, and content writers
• Enrichment of product pages to improve their conversion rate

Website Traffic Acquisition
• Recruitment of 100+ fashion and lifestyle influencers in 5 months
• Management of the affiliate budget and commissions
• Analysis of traffic and visitor behavior on the site using Google Analytics
E-commerce On-Page Optimization Web Development Affiliation