Freelancer profile translated to English.

Description

Digital project manager with experience in conversion optimization and complex web project management.

Expertise in backlog management, cross-functional team coordination, tracking (GA4/GTM), CRO, and user journey improvement.

Experience in international and multi-vendor environments with a strong focus on performance and customer experience.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

(France Télévision,
CRO PROJECT MANAGER
January 2024 - March 2025 (1 year and 2 months)
Paris, France
Roadmap Management: Defining CRO needs with stakeholders (product, tech, ad sales, editorial management) and managing the annual data-driven roadmap (NPS, A/B tests, behavioral analyses).
Evangelization: Educating teams on CRO methodologies, sharing best practices, and assisting with results interpretation.
UX Audits and Optimizations: Conducting quantitative and qualitative UX audits using Content Square to identify friction and abandonment points.
(Hyundai group,
DIGITAL PROJECT MANAGER
June 2022 - November 2023 (1 year and 5 months)
Paris, France
Results: Direct contribution to improving the user experience and consistency of Hyundai.fr through continuous optimization of journeys, content, and ergonomics.
360° Project Management: Managing projects from conception to delivery (landing pages, digital journeys) in coordination with multiple departments (Business, Legal, Tech).
Product Ownership: Prioritizing the backlog based on business value, writing specifications (API/functional), and managing acceptance testing.
Data & Tracking: Evolving the tagging plan via GTM to ensure KPI reliability and decision-making reporting. Managing TMA and vendors.
(Sector Alarm France,
DIGITAL SPECIALIST
October 2021 - May 2022 (7 months)
Massy, France
Conversion Strategy: Deploying A/B testing campaigns on key journeys and analyzing performance with VWO and Google Analytics.
UX & SEO Optimization: Redesigning the site architecture, creating landing pages, and writing optimized content (SEO) via Umbraco.