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Allison ArethasAA

Allison Arethas

CRO PROJECT MANAGER

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Allison

Digital project manager with experience in conversion optimization and complex web project management.
Expertise in backlog management, cross-functional team coordination, tracking (GA4/GTM), CRO, and user journey improvement.
Experience in international and multi-vendor environments with a strong focus on performance and customer experience.
  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • (France Télévision,
    CRO PROJECT MANAGER
    January 2024 - March 2025 (1 year and 2 months)
    Paris, France
    Roadmap Management: Defining CRO needs with stakeholders (product, tech, ad sales, editorial management) and managing the annual data-driven roadmap (NPS, A/B tests, behavioral analyses).
    Evangelization: Educating teams on CRO methodologies, sharing best practices, and assisting with results interpretation.
    UX Audits and Optimizations: Conducting quantitative and qualitative UX audits using Content Square to identify friction and abandonment points.
  • (Hyundai group,
    DIGITAL PROJECT MANAGER
    June 2022 - November 2023 (1 year and 5 months)
    Paris, France
    Results: Direct contribution to improving the user experience and consistency of Hyundai.fr through continuous optimization of journeys, content, and ergonomics.
    360° Project Management: Managing projects from conception to delivery (landing pages, digital journeys) in coordination with multiple departments (Business, Legal, Tech).
    Product Ownership: Prioritizing the backlog based on business value, writing specifications (API/functional), and managing acceptance testing.
    Data & Tracking: Evolving the tagging plan via GTM to ensure KPI reliability and decision-making reporting. Managing TMA and vendors.
  • (Sector Alarm France,
    DIGITAL SPECIALIST
    October 2021 - May 2022 (7 months)
    Massy, France
    Conversion Strategy: Deploying A/B testing campaigns on key journeys and analyzing performance with VWO and Google Analytics.
    UX & SEO Optimization: Redesigning the site architecture, creating landing pages, and writing optimized content (SEO) via Umbraco.

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Education

  • PSPO Certification
    Certification PSPO
  • Agile Project Management
    Gestion de projet agile

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