Allem Z.

I put my operational skills to work for the brand 123 Pare-Brise, a major player in the automotive sector. This hands-on experience allowed me to consolidate my expertise in large-scale customer relationship management and internal process optimization.

Here's how I concretely supported the business:

Strategic Social Media Moderation: As guardian of the brand image, I managed, ran, and moderated the company's community spaces. My mission was to maintain a healthy, positive, and responsive exchange environment, essential for the brand's online reputation.

Premium Customer Service & Support: I ensured smooth handling of customer inquiries. Faced with the daily volume, my responsiveness and listening skills helped turn sometimes complex situations into successful customer experiences, in direct contact with internal teams.

Request Orientation and Qualification: Each customer has a unique issue (windshield replacement, insurance, appointments, etc.). I acted as the link to internal teams by performing initial diagnostics to immediately direct each profile to the right contact person or solution, thus maximizing satisfaction rates and support efficiency.

Active Participation in Process Improvement (Ops): Because I don't see myself as just an executor, I used my field perspective to participate in strategic process improvement meetings. The goal? Identify friction points in the customer journey, propose concrete solutions, and optimize internal workflows to save the entire team time.

I had the pleasure of actively collaborating with Franco Muoio, a recognized expert in the infopreneurship ecosystem, coaching, and the development of custom business tools for SMEs and startups, at the speed of agentic coding. As part of this project, I acted as his true operational all-rounder. My mission was to take charge of all strategic and time-consuming tasks to allow him to focus on his zone of genius: global strategy and coaching.

Here are the key tasks I managed alongside him:

Strategic Instagram Setup: I took charge of private message management to engage and qualify the audience. By building genuine trust in DMs and applying precise qualification scripts, I turned followers into qualified prospects, filling the Calendly to maximize closing opportunities.

Post and Publication Management: I orchestrated the planning and publishing of content on social media. From scheduling to optimizing descriptions, I ensured a regular, engaging brand presence aligned with current launches.

Video Editing for Reels & Shorts: To boost organic acquisition, I handled short-form video editing. I energized the content (pace, engaging subtitles, hooks) to create impactful Reels, calibrated to maximize Meta's algorithm engagement.

For this project, my role went far beyond simple execution: I acted as a true growth partner to structure their business, digitize their offering, and maximize their visibility in an ultra-competitive market.

Here are the concrete levers I managed to boost PlayFun:

Sales Strategy Deployment: I structured the company's overall sales approach. By analyzing target audiences (individuals, businesses, local authorities), I implemented clear sales processes, optimized rental offers, and defined action plans to capture new market share and increase the average order value.

Website Creation: I designed and developed the brand's digital storefront. The goal was to create a modern, fluid website fully optimized for user experience (UX). This site wasn't just an online catalog; it was designed as a conversion machine, facilitating contact and quote requests.

Global Web Strategy Implementation: To attract qualified traffic, I defined the entire architecture of their online presence (SEO, customer journey, brand positioning). This strategy allowed PlayFun to establish itself as the local reference for leisure equipment rental.

Social Media and Ads Campaigns Management (Meta & Google): I managed paid and organic acquisition. By combining the power of Google Ads (to target customers actively looking for rentals) and Facebook Ads (to create visual appeal), I generated a continuous flow of qualified leads and bookings.