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Allan A.AA

Allan A.

Operations Director | Marketing | Transition

€800/day
Orléans, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Allan

Combining the rigor of an engineer, the intuition of a marketer, and the vision of a strategist.
For over 20 years, I have been working at the intersection of industry, innovation, and strategic development, leading projects and teams with a dual role: operational and marketing.

My playground? Leading Business Units, activities, change management, complex project management, structuring brands and offers, sales, purchasing with a strong taste for digital transformation and responsible innovation.

From Thales to Safran, from Segula to INDRA, I have consistently, creatively, calmly, and with commitment supported organizations with powerful DNA (sometimes evolving, often expanding). I am convinced that performance goes hand in hand with purpose and that demanding standards always benefit from kindness.

Today, I want to put my experience as a director, my expertise in operational and budgetary management, in marketing strategy, and my appetite for complex environments at the service of ambitious and human-centered players in structures where ideas, teams, and the future are believed in.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Basic

Can work on-site
Orléans (up to 50km), Blois (up to 10km), Tours (up to 10km), Romorantin (up to 10km), Vierzon (up to 10km)

Experience

  • INDRA SAS
    Business Unit Director
    AUTOMOBILE
    September 2020 - February 2025 (4 years and 6 months)
    Director of a strategic Business Unit for a major player in automotive recycling (Renault/SUEZ JV then Subsidiary of The Futur is Neutral) — 220 employees, 4 sites, €70M turnover.
    • P&L management, significant improvement in net profit.
    • Redesign and development of the offering: new services, innovative products, marketing strategy.
    • Transverse management: R&D, Engineering, Logistics, Quality, Purchasing, Sales.
    • Change management support, HR development, direct management of 20 employees.
    • Key player in the group's transformation. Promotion of the company's image and reputation
  • SEGULA TECHNOLOGIE
    Group Marketing Director
    AVIATION AND AEROSPACE
    May 2018 - January 2019 (9 months)
    92000 Nanterre, France
    Creation from scratch of the group marketing department for a global engineering player (13,000 employees, 140 locations).
    • Recruitment and management of an international marketing network.
    • Brand strategy construction, positioning, branding.
    • Trade show management, showroom creation, communication tools redesign.
    • Close collaboration with R&D and regional departments.
  • Cerfrance Alliance Centre
    Director of Markets, Offer, and Communication
    CONSULTING AND AUDITS
    May 2019 - May 2020 (1 year and 1 month)
    Orléans, France
    Creation and deployment of the marketing, offer, and communication strategy for a network of consulting and accounting firms (650 employees, 28 sites).
    • Complete restructuring of the department: internal audit, marketing plan, digital strategy.
    • Implementation of a customer-oriented approach (targeting, segmentation, content marketing).
    • Event management, internal/external communication, team management.
    • Redesign of corporate communication and development of digital tools.

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Education

  • Master's Degree
    Mastère
  • Master's Degree in Marketing Intelligence
    HEC Diploma
    2002
    Mastère Intelligence Marketing

Skill set

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