Freelancer profile translated to English.
Back to original languageAbout Alizée
Hello, I'm Alizée!
Passionate graphic designer based in the South of France near Nice, I've been freelancing since 2019. I help brands create impactful visual content, whether it's for social media, branding, print communication materials, or web design.
Specializing in appetizing visuals, I've worked in both classic and fast-food restaurant sectors. On the menu: delicious collaborations with McDonald's, Memphis Coffee, Steak 'n Shake, Basilic&Co, and Domino's Pizza.
Having managed a graphic design department, I also excel in team management and creative project coordination. My strength lies in combining creativity and strategy to design visuals that capture attention and boost brand image.
Have a project? Let's discuss and create memorable visuals together!
French
Native or bilingual
Can work on-site
Antibes (up to 30km), Nice (up to 10km), Cannes (up to 10km)
Experience
- CōseGraphic Designer - Web DesignerDIGITAL AND ITJanuary 2018 - Today (8 years and 5 months)Nice, FranceCreation of Visual Identities
- Development of graphic guidelines (logo, typography, colors, graphic elements)
- Adaptation of the identity across various media: print and digital
- Ensuring visual consistency across all communication channels
Design of Print Materials- Creation of brochures, flyers, catalogs, posters, POS (Point of Sale) advertising
- Layout for magazines, annual reports, and institutional documents
- Monitoring and preparation of files for printing
Digital and Web Design- Web design: creation of mockups for websites and applications
- Design of visuals for social media and email campaigns
- Creation of graphic animations (motion design, animated banners)
Advertising and Communication Campaigns- Design of visuals for advertising campaigns (billboard, press, digital)
- Adaptation of visuals according to required formats and media
- Collaboration with communication and marketing teams to develop creative concepts
Packaging and Product Design- Creation of packaging designs
- Monitoring trends in packaging and product innovation
Monitoring and Trends- Tracking graphic, typographic, and technological trends
- Proposing innovative and modern solutions
Collaboration and Project Management- Teamwork with project managers, project coordinators, community managers, and developers
- Priority management and deadline adherence
- Presentation and argumentation of graphic choices to clients
- Gen'K ConseilHead of Graphic Design DepartmentDIGITAL AND ITMay 2019 - July 2024 (5 years and 3 months)Nice, FranceCreation of Graphic Content
- Design of static visuals adapted to specific social media formats (posts, stories, carousels, banners, reels…).
- Creation of short videos: dynamic editing, motion design, animation of text and graphic elements.
- Adaptation of visuals to different formats and platforms (Instagram, TikTok, Facebook, LinkedIn, X, Snapchat, YouTube…).
Visual Strategy and Graphic Consistency- Development of a specific visual identity for social media, adhering to the graphic guidelines of various brands.
- Monitoring of graphic and visual trends (typography, effects, colors, formats).
- Proposing innovative visual concepts to engage audiences.
Collaboration and Coordination- Management of the task schedule (briefing count and distribution, urgent task management, monitoring of average daily quotas/graphic designers, etc.)
- Organization of the graphic designers' schedule
- Organization and participation in graphic designers' meetings (agenda, points for improvement, issues to report, etc.)
- Participation in other team meetings (monthly proposal meetings, McDonald's team meetings, Onboarding team meetings)
- Communication with teams (relay/transmission of information between graphic designers and CM teams)
- Anticipation of events (monthly proposals for various clients, marketing games, recurring external and internal communication support, etc.).
Monitoring and Analysis- Analysis of visual content performance to propose improvements.
- Monitoring of new features and formats offered by social media.
- D'lys CouleursDigital Marketing Manager and Community ManagerE-COMMERCENovember 2017 - May 2018 (6 months)Vallauris, FranceDigital Marketing
- Definition of the brand's communication strategy and ensuring the overall consistency of implemented communication actions (messages, visuals, materials...).
- Selection of appropriate communication channels for product launches.
- Approval of communication tools and their content.
- Identification and monitoring of trends, new needs, and behaviors.
- Market research.
Community Management- Creation of an editorial line and publication calendar consistent with the established strategy.
- Community engagement and management.
- Content moderation and reputation management.
- Performance analysis and reporting.
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Education
- DUT Information Communication - Option Communication des organisationsIUT Nice Côte d'Azur2015• Concevoir une stratégie de communication • Élaborer des moyens de communication (médias, print, numériques, événementiels) • Piloter les relations avec les parties prenantes (prestataires, commanditaires, publics, usagers, clients…)
- Bachelor Responsable de CommunicationSup de Com'2018Objectifs : · Analyse et conception d’un plan de communication · Mise en œuvre opérationnelle d’un plan de communication · Conception et production des supports de communication · Déploiement d’une communication adaptée à l’expérience utilisateur (Ux) · Animation et pilotage d’un service communication Options : · Création & design graphique : réalisation de campagnes de communication, captation de photo/vidéo et réflexion autour de l’identité de marque, · Digital & réseaux sociaux : mise en pratique concrète de stratégie digitale, d’influence, de création de contenu et d’analyse des performances,