Freelancer profile translated to English.

Description

Freelance Graphic Designer & Brand Designer with strong expertise in UI/UX design, visual identity, content creation, and digital strategy.

I help you transform an idea into an impactful brand and a profitable business.

Whether you are launching an e-commerce, an app, a creative project, or a personal brand, I will guide you from A to Z on:

• Visual identity creation (logo, graphic charter, brand universe)

• UI/UX design on Figma: showcase website, e-commerce, landing page, mobile app. Wireframes, interactive prototypes, user flows.

• Responsive mockups for desktop and mobile

• Brand strategy & target audience analysis

• Social media content (Instagram posts, TikTok, stories, banners, impactful visuals)

• Moodboard creation, branding kits & mockups

• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva Pro, Notion, Shopify, Webflow

• With a strong analytical ability, I decipher the DNA of your project and the expectations of your target audience to create a strategic, coherent, and impactful visual universe.

Available for: one-off projects, redesigns, creative support, brand creation from scratch, or boosting your digital image.

Let’s build something bold, smart & visually iconic.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Sprintzone
E-commerce & Social Media Content for a Sports Shoe Store
RETAIL (LARGE RETAILERS)
January 2025 - February 2025 (1 month)
Mission:
Optimization of product content and creation of social videos to boost online visibility and conversions for the SprintZone online store.

Services provided:
– SEO-friendly product descriptions:
– Keyword analysis (Google & marketplace)
– Persuasive structure (hook, benefits, technical details, targeted use)
– Natural integration of specs (cushioning, drop, breathable mesh, EVA sole…)
– Tone adapted to the target audience (amateur athletes, runners, urban lifestyle)

– Creation of videos for social networks (Reels, TikTok, Shorts):
– Short videos like reviews, unboxing, "On feet" + dynamic transitions
– Short script + rhythmic editing (CapCut, Premiere Pro)
– Addition of animated text, visual effects, and trending music
– 9:16 format optimized for engagement + integrated branding

Objective: Improve organic product visibility through optimized SEO and capture a younger audience through attractive video content adapted to social media trends.
K-D multiservices
Logo, Graphic Charter, and Website Design
CIVIL ENGINEERING
April 2024 - July 2024 (3 months)
Services provided:
– Strategic brand analysis and positioning definition
– Logo creation (vector, main version + monochrome and responsive variations)
– Development of a graphic charter (color palette, typography, usage rules, iconography)
– Definition of tone of voice and verbal identity elements
– Custom web design (UX/UI design of main pages)
– Website integration via [Shopify / WordPress / Webflow, etc.]
– Responsive setup (mobile/tablet/desktop)
– Basic SEO optimization (tags, Hn structure, meta titles)
– Implementation of conversion elements (call-to-action, sales funnel, newsletter, etc.)

Project objective: Create a coherent, impactful brand image aligned with the target audience, while developing a functional, aesthetic, and conversion-oriented website.
SkillzLab
Educational Video Project for a Learning Platform
EDUCATION AND E-LEARNING
September 2023 - October 2023 (1 month)
Mission:
Design and production of dynamic educational videos for an online course on the basics of digital marketing.

Services provided:
– Scriptwriting (accessible vocabulary + clear structure)
– Creation of artistic direction (flat motion style, colors consistent with the brand)
– Video editing (After Effects + Premiere Pro), animations, transitions, dynamic subtitles
– Integration of illustrations, infographics, and concrete examples to maximize retention

Objective: Make the content engaging and digestible, even for beginners, with a professional and modern look.