Freelancer profile translated to English.
Back to original languageAbout Alizée
Project Manager:
Graphic Design / Brand Experience / Retail Design / Visual Merchandising / Trade Marketing / Retail Education
References : L'Oréal Luxe / L'Oreal TR / L'Oreal Pro / Interparfums / Sephora / MUFE / Bayretail / L'armoire à beauté (startup) / MY GINGER
French
Native or bilingual
English
Fluent
Can work on-site
Paris 12e Arrondissement (up to 50km)
Experience
- INTERPARFUMSInternational Retail Customer ExperienceFebruary 2023 - Today (3 years and 6 months)Paris, France- Creation of in-store event themes and mechanics in collaboration with architecture and merchandising teams- Development of customer experience tools- Customer journeys and in-store staging- Supplier briefs and merchandising development- Creation of documents related to customer experience- Sharing of guidelines and best practices with field teams- Monitoring in-store adaptations (daily contact with the field)- Post-event reporting and competitive intelligence
- BAYBRIDGEDIGITALMarketing Manager Bayretail (Unified Commerce Solutions for Retailers)November 2022 - February 2023 (3 months)Creation of the Retail Lab:- Scenography of the pop-up/showroom- Management of stocks and materials dedicated to events- Sharing of guidelines and best practices with field teams
- BAYBRIDGEDIGITALMarketing Specialist Bayretail (Unified Commerce Solutions for Retailers)November 2021 - November 2022 (1 year)
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Education
- Master in Innovation, Art Direction and Digital DesignESP School of Advertising, Communication and Marketing2019Master Innovation, Direction Artistique et Digital Design
- 3rd year Bachelor in Luxury Marketing: Merchandising and DesignEIML Paris20173eme année Bachelor Marketing du Luxe : Merchandising et Design