Alizée Bosc

• Managed product lines: 6-8 product lines per year

• Product innovations (30/year): trend monitoring, benchmarking, sourcing, R&D/packaging briefs, food cost calculation, marketing mix application, sales forecasting, supplier negotiation, internal (purchasing center) and external (service providers) coordination

• Managed product group (3 meetings/year) and franchisee webinars (2/year)

• Performance analysis and associated recommendations

• Developed merchandise and uniforms: creative brief, negotiation, supplier selection

• Key contact for distributors (METRO, SYSCO) and national beverage suppliers.

• Managed the multi-channel retail range: 6 stores, e-boutique, department stores, corporate gifts, mail order, resellers in France and export distributors

• Product innovations: wrote the innovation plan, managed Easter and Christmas key periods (65% annual revenue): R&D/packaging briefs, INCO review and final artwork approval, graphic chain management, artistic collaborations, sales forecasting, marketing mix application, coordination (steering committee), supplier negotiation, post-project review writing

• Budget: built and monitored the retail budget (€200k)

• Key account contact: Veepee, Showroom, CIC, Department Stores

• Sales support: training, sales, field visits, convention management

• 360° Activation: wrote activation plans, created catalogs, leaflets, flyers, argument sheets, training tools, promotions, digital, category merchandising

• Participated in cross-functional projects: "Vision" and "Better Human"

• Management: intern for 6 months and marketing assistant year-round.

• Managed the SIRHA 2015 trade show project (€80k - 40m²): stand design, logistics management, organization, client reception, post-project review for optimization

• Trade Marketing: created a video, interviewed Michelin-starred chefs, argument sheets