Freelancer profile translated to English.
Back to original languageAbout Alix
Project manager for influence and events, I help brands, particularly in the world of sports, running, and lifestyle, to design campaigns and events that leave a lasting impression.
In nearly 10 years, I have managed the launches, press activations, and influence campaigns of brands like VEJA, adidas, Moët Hennessy, Lipault, and Hendrick's, as well as an 8-month event program with 30 influencers for Bulleit Bourbon, and more recently the openings of VEJA stores in Paris, Berlin, New York, and Madrid, and VEJA Running influence campaigns.
Specifically, I can manage:
Your influencer marketing campaigns, from strategy to reporting (sourcing, negotiation, and management of creators)
Your events from A to Z: product launches, brand activations, production, and evaluation
Management of your social media and editorial strategy: editorial line, calendar, content creation
Management of creative teams (graphic design, video, writing) and budget management
What sets me apart: I know sports culture from the inside. A certified sports coach (CQP, specialization in strength training & personal training), runner, and trail runner, I speak the same language as the running/fitness communities and the brands that want to reach them accurately.
Rigorous, results-oriented, and comfortable with both strategy and production, I integrate quickly into your teams.
Let's schedule a call!
English
Fluent
French
Native or bilingual
Can work on-site
Annecy (up to 50km), Genève (up to 10km)
Experience
- Sunday Night Productions (Dans La Tête d'un Coureur)Operations ManagerSPORTSJanuary 2024 - February 2025 (1 year and 1 month)Paris, France• - Strategic management of internal editorial initiatives:• * Management of the creative team, including graphic design, video, and writing◦ * Supervision of social media management◦ * Coordination of editorial calendars• - Complete management of advertising campaigns: budgeting, supplier negotiation, and reporting• - Event organization: studio relocations, brand activations
- VEJA & Centre CommercialEvent ManagerE-COMMERCEJune 2019 - December 2023 (4 years and 6 months)Paris, France• - Training and management of a team of project managers• - Strategic development, overall management, and production of all events for the VEJA and VEJA Running brands and brands sold at Centre Commercial (launches of new models and VEJA collaborations, organization of press and influencer activations for VEJA Running, openings of all VEJA stores - France, Berlin, NYC, Madrid -, developing brand image and creating events for Centre Commercial brands)• - Coordination, definition, and monitoring of objectives and budget with the communication, press, social media, and creative studio departments for each project• - Strategic thinking: competitor analysis, creative idea brainstorming
- WOÔ ParisInfluence ManagerSOCIAL NETWORKSJune 2018 - December 2018 (6 months)Paris, France• - Management and supervision of a team of project managers• - Strategic development, management, and creation of influence campaigns• - Operational monitoring of influence campaign production: brief taking, budget, negotiation, creation and schedule monitoring, creative monitoring, vendor interface, performance reporting to the client◦ - Influencer relations
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Education
- Master 2, specializationEcole de Management de Normandie2017Master 2, spécialité
- Master 1, second semesterEstonian Business School2016Master 1, second semestre