Freelancer profile translated to English.
Back to original languageAbout Alix
Do you need to structure your editorial communication? Are your content struggling to reach their target audience or lacking consistency? Or do you simply need help with your content production?
With 7 years of experience in agencies (Angie, Spintank, Babel), I support companies and local authorities in the strategy, structuring, and production of content that meets their strategic objectives and captures their audience.
▪️My expertise ▪️
Communication Strategy
✔ Audit, benchmark & strategic recommendations
✔ Development of communication plans and deployment monitoring
Editorial Strategy
✔ Content audit and structuring
✔ Definition of target audiences, tone, and appropriate formats
✔ Building consistent and engaging editorial lines
Content Production
✔ Articles, white papers, video scripts, newsletters, social media
✔ Proofreading, editing, and optimization of web content (SEO-friendly)
Project Management
✔ Stakeholder coordination and production management
✔ Facilitation of editorial committees and schedule monitoring
My approach: combining strategy and operations to help you produce impactful content aligned with your objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Nantes (up to 10km)
Experience
- Agence BabelConsultant People, Internal and Employer CommunicationDecember 2022 - May 2024 (1 year and 5 months)Paris, FranceMy missions within the People, Internal and Employer Communication department:Employer Branding:- Conduct internal audit (interviews and questionnaire), benchmark;- Write a summary of findings;- Identify key concepts;- Write strategic briefs for creative translation by the agency's creatives;- Design communication plans to showcase the employer brand.Internal Communication:- Design print and digital internal campaigns- Design and facilitate co-creation workshopsChange Management Support:- Strategic recommendations- Design of internal communication tools (creation of visual identity, newsletter, etc.)Client Portfolio: Technip Energies (English-speaking account), Groupe Crédit Mutuel Alliance Fédérale, Groupe Rocher
- SpintankCommunication ConsultantJuly 2019 - November 2022 (3 years and 4 months)Paris, FranceSpintank, a corporate and public communication consulting agency, helps large companies and institutions invent digital experiences and services to connect with their audiences.My missions:> Project management, coordination, and operational monitoring> Daily client relationship managementEditorial Strategy Design:- Writing editorial recommendations on clients' areas of expertise (energy, housing, the world of work, digital innovations) to develop brand awareness and leadership- Designing and creating editorial formats, writing content- Managing editorial committees and monitoring production and KPIs- Editorial consulting and project management for the cultural podcast "Panorama" featuring Denis Podalydès, contributing to the visual identity creation and developing the communication strategy for its promotion.Event and Webinar Organization:- Developing and managing webinars on 5G topics- Organizing and coordinating a European internal eventClient Portfolio: Air Liquide, APRR, Axa, DITP, Fnaim et Qualitel, ManpowerGroup, Microsoft, Orange, Métropole du Grand Lyon...
- ANGIE SASEditorial Project ManagerDIGITAL AND ITApril 2018 - December 2018 (9 months)Paris, FranceManagement and production of B2B editorial content:- Preparation of editorial committees, proposals for topics and speakers, writing articles, production of social media content, videos, and podcasts- Development of creative briefs and follow-up with creative teams- Conducting information monitoringClient Portfolio: Airbus, PwC, Legrand, Allianz, Aviva, Sage.
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Education
- Master in Digital Information and CommunicationUniversity of Poitiers2018Master Web Editorial, Information et communication
- Bachelor's degree in Information and Communication Sciences, Journalism OptionCatholic University of the West2016Licence, Sciences de l'Information & de la communication, option journalisme