About Alixe
French
Native or bilingual
English
Fluent
Experience
- LABORATOIRE HELPAC - DISTILLERIE SAINT HILAIREDigital & E-commerce ManagerHEALTH AND WELLNESSMay 2019 - Today (7 years and 1 month)Brioude, France3 years with the leading essential oils brand at BiocoopReporting to the CEO2022 REVENUE +18% | 2023 REVENUE +12% | 2024 REVENUE +8%E-COMMERCE ACTIVATION, DTC, CUSTOMER SERVICE, CRMScope: FR | EN
- Cross-functional coordination: finance, logistics, IT, ERP, forecasting
- Development and deployment of the 3-year digital strategy
- Development of analysis tools, KPIs, and results-driven management
- Management of the digital budget and P&L
- Management of marketplaces & B2C / B2B resellers
- Management and animation of the D2C website
- Management of acquisition channels: SEO, SMA, SEA, CRM
- Overhaul of the B2B website
- MAISONLAJBY - COSMOPARIS - CHEVIGNON - ORCANTADigital & E-commerce ManagerFASHION AND COSMETICSJanuary 2019 - April 2022 (3 years and 3 months)Lyon, France3 years for national ready-to-wear retail brandsReporting to management - 6 people managed - Gross budget €1.3M2019 REVENUE +5% | 2020 REVENUE +23% | 2021 REVENUE +12%MANAGEMENT, E-COMMERCE STRATEGY, ONLINE ACTIVATION, CRMScope: FR | EN | UK | ES | IT | DE
- Cross-functional coordination: finance, logistics, IT, ERP
- Creation of strategic synergies between brands
- Development of the digital and omnichannel strategy per brand
- Deployment of strategies by country
- Management of e-commerce & acquisition budgets
- Analysis of KPIs and implementation of strategic actions
- Management of acquisition channels: SEO, SMA, SEA, Affiliation, CRM
- Website redesigns (x3)
- MAISONLEJABYWeb Marketing Project ManagerFASHION AND COSMETICSSeptember 2015 - January 2019 (3 years and 4 months)Lyon, France7 years with the favorite lingerie brand of French womenE-COMMERCE DEPLOYMENT, COMMUNITY MANAGEMENTScope: FR | ENManagement: 2 interns
- Participation in digital budget management
- Analysis of KPIs and implementation of strategic actions
- Opening of the UK market & participation in the US launch
- SEO / SEA / SMA optimizations + initial CRM setup
- Management of META social media
- Management and animation of digital content
- Selection of service providers and project coordination
- Integration of the new ERP on Magento (Y2 - Orli)
- Website redesign
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc & MBA Digital Marketing and E-business / Social Media ManagementINSEEC2014Double diplôme
Skill set
Categories
- Other