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Alixe HenonAH

Alixe Henon

E-commerce and Digital Consultant

€500/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alixe

✨ Digital & E-commerce Manager with 10 years of experience | Results-oriented ✨

Looking for an expert to help you transform your website and drive concrete growth? You've come to the right place. 🚀

With 10 years of experience, I have orchestrated digital strategies across several European markets (FR, EN, ES, IT, DE), generating up to +23% annual growth. What drives me? Creating and integrating brands' websites into a global vision through an approach combining E-commerce, optimization, UX, CRM, and acquisition.

🎯 Key Figures:

3 years with the leading essential oils brand at Biocoop
7 years with the favorite lingerie brand of French women
3 years for national ready-to-wear retail brands

Managed budgets up to €1.3 million and supported brands in entering new markets (UK, US).

💡 What sets me apart:
A business-oriented approach, capable of generating measurable and concrete results.
A mastery of digital tools: Shopify, Magento, PrestaShop, Wordpress, Google Analytics, Google My Business, Google Search Console, Indesign, and more.
A creative energy, visible in both my personal and professional projects.

📍 Based in Lyon, but ready to collaborate with the whole world. My style? Professional with a touch of humor and unwavering rigor.

➡️ Let's discuss your next project!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • LABORATOIRE HELPAC - DISTILLERIE SAINT HILAIRE
    Digital & E-commerce Manager
    HEALTH AND WELLNESS
    May 2019 - Today (7 years and 1 month)
    Brioude, France
    3 years with the leading essential oils brand at Biocoop
    Reporting to the CEO
    2022 REVENUE +18% | 2023 REVENUE +12% | 2024 REVENUE +8%
    E-COMMERCE ACTIVATION, DTC, CUSTOMER SERVICE, CRM
    Scope: FR | EN
    • Cross-functional coordination: finance, logistics, IT, ERP, forecasting
    • Development and deployment of the 3-year digital strategy
    • Development of analysis tools, KPIs, and results-driven management
    • Management of the digital budget and P&L
    • Management of marketplaces & B2C / B2B resellers
    • Management and animation of the D2C website
    • Management of acquisition channels: SEO, SMA, SEA, CRM
    • Overhaul of the B2B website
  • MAISONLAJBY - COSMOPARIS - CHEVIGNON - ORCANTA
    Digital & E-commerce Manager
    FASHION AND COSMETICS
    January 2019 - April 2022 (3 years and 3 months)
    Lyon, France
    3 years for national ready-to-wear retail brands
    Reporting to management - 6 people managed - Gross budget €1.3M
    2019 REVENUE +5% | 2020 REVENUE +23% | 2021 REVENUE +12%
    MANAGEMENT, E-COMMERCE STRATEGY, ONLINE ACTIVATION, CRM
    Scope: FR | EN | UK | ES | IT | DE
    • Cross-functional coordination: finance, logistics, IT, ERP
    • Creation of strategic synergies between brands
    • Development of the digital and omnichannel strategy per brand
    • Deployment of strategies by country
    • Management of e-commerce & acquisition budgets
    • Analysis of KPIs and implementation of strategic actions
    • Management of acquisition channels: SEO, SMA, SEA, Affiliation, CRM
    • Website redesigns (x3)
  • MAISONLEJABY
    Web Marketing Project Manager
    FASHION AND COSMETICS
    September 2015 - January 2019 (3 years and 4 months)
    Lyon, France
    7 years with the favorite lingerie brand of French women
    E-COMMERCE DEPLOYMENT, COMMUNITY MANAGEMENT
    Scope: FR | EN
    Management: 2 interns
    • Participation in digital budget management
    • Analysis of KPIs and implementation of strategic actions
    • Opening of the UK market & participation in the US launch
    • SEO / SEA / SMA optimizations + initial CRM setup
    • Management of META social media
    • Management and animation of digital content
    • Selection of service providers and project coordination
    • Integration of the new ERP on Magento (Y2 - Orli)
    • Website redesign

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Education

  • MSc & MBA Digital Marketing and E-business / Social Media Management
    INSEEC
    2014
    Double diplôme

Skill set

Categories

  • Other