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Alix DufourAD

Alix Dufour

Marketing Consultant - Communication - Business Development

€950/day
Brive-la-Gaillarde, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alix

I am a marketing and communication consultant, leveraging over 25 years of experience in marketing and sales management to provide pragmatic and effective services.
I advise SMEs, VSEs, artisans, retailers, and associations in managing their marketing and communication: from strategy to operational implementation.
I am capable of providing graphic design services, some of which are visible on my website.

I work very regularly throughout France with associations and stakeholders in the social and solidarity economy on marketing, communication, and business development topics, particularly within the framework of my DLA accreditation.

My working style: rigor, pragmatism, with a smile and good humor!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Brive-la-Gaillarde (up to 50km), Périgueux (up to 100km), Bordeaux (up to 100km), Clermont-Ferrand (up to 100km), Paris (up to 10km)

Experience

  • ALIX Communication et Marketing
    Marketing/Communication Consultant
    CONSULTING AND AUDITS
    October 2007 - Today (18 years and 10 months)
    Marketing and Communication Consulting for SMEs and VSEs, retailers, and associations
    - Definition of marketing and communication strategy.
    - Business development.
    - Management of communication projects.
    - Outsourced marketing services.
    - Web project management.
    - Production of digital and print content (writing).
    - Graphic design.
    Numerous interventions for clients in the social and solidarity economy sector.

    Nationally accredited speaker for the support of associations (DLA) in the fields of marketing, communication, and business development.

    Trainer on topics: marketing and communication strategy, communication plan, written communication, written communication in French for foreign executives, managing emails, understanding social networks.
    Part-time lecturer at the University of Limoges for L3 Pro STAPS: communication courses, social networks.
    Learning Coach for distance learning programs at VISIPLUS Academy and ISCOD (marketing bachelors)
    Marketing Communication Strategy
  • BOUYGUES TELECOM
    Co-Marketing Product Manager
    TELECOMMUNICATIONS
    January 2003 - June 2006 (3 years and 5 months)
    Boulogne-Billancourt, France
    Development of partnerships with brands having a mobile i-mode website.
  • Bouygues Telecom
    Marketing/Distribution Interface Manager
    TELECOMMUNICATIONS
    January 2001 - January 2003 (2 years)
    Boulogne-Billancourt, France
    Marketing/Distribution Interface Manager for the commercialization and promotion of Nomad Card top-ups.

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Education

  • DESCAF
    Sup de Co Tours
    1993
    Filière Marketing
  • DESS
    IAE TOULOUSE
    1994
    Marketing

Certifications

  • Digital Culture
    Unow
    2017
  • Design Thinking
    Unow / ESC Tours
    2014

Skill set

Categories