Freelancer profile translated to English.
Back to original languageAbout Alix
Specialist in digital communication and content creation / Specialized in Instagram
31-year-old creative who has mainly worked internationally in digital marketing, I embarked on the freelance adventure with the desire to work on projects that inspire and vary me.
My missions:
STRATEGY
- Development of a communication and social strategy in line with your values, your business and your vision
- Analysis and reporting of different campaigns
- Analysis of current performance (KPIs by Analytics and Data studio) to respond to a specific problem (if necessary)
CREATION
- Content creation (Photo/video) retouching and editing
- Assistance on the artistic direction of the project
- Advice on brand identity and branding
INSTAGRAM
- Creation, design of posts, stories, reels in line with the brand image
- Content planning
- Creation and monitoring of social campaigns meeting the set objectives (gain of followers, content interactions, website visit)
- Influence marketing: development of the influence strategy & management of influencer collaborations (identification of KOL, piloting and reporting of the campaign)
English
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km), Capbreton (up to 50km), Biarritz (up to 50km)
Experience
- MADE.COMPerformance marketing managerE-COMMERCEMarch 2019 - March 2021 (2 years)Amsterdam, Netherlands- Management of affiliation and remarketing (display)- Daily performance analysis- Optimization of the different performance channels- Allocation and optimization of marketing budgets- Development and reporting of different tests (A/B and uplift modeling)- Participation in the acquisition and retention strategy- Project management
- NONNA LABDigital marketing & communication managerPHARMACEUTICALS INDUSTRYJune 2022 - June 2024 (2 years)Paris, FranceResponsible for the company's communication and digital strategy: communication on social networks, digital activations, implementation of affiliation (Awin)
- Maison 21 GSocial Media ManagerFASHION AND COSMETICSFebruary 2023 - October 2023 (8 months)Singapour, Singapore- Implementation of the social media strategy (Instagram/TikTok)- Development of the editorial calendar- Content creation and planning of daily posts and stories- Weekly performance report- Creation and management of Instagram ads
Reviews
Recommendations
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Education
- Full Stack certificationLe Wagon2018
- Master Marketing DigitalInseec Business School London2016