Freelancer profile translated to English.

Description

You're generating revenue but feel like you're spreading yourself too thin?

I help e-commerce brands (€10k–€80k/month) identify what's truly hindering their growth and focus on actions that drive revenue.

I particularly work with brands in the lifestyle and home decor sectors, with which I have a strong affinity.

Specifically: I clarify, prioritize, and help you make the right decisions through an approach combining e-commerce audits, e-commerce strategy, and conversion optimization.

🚀 Growth Sprint (3 weeks)

→ Comprehensive e-commerce audit (website, acquisition, customer journey)

→ Identification of growth bottlenecks

→ Strategic prioritization

→ Actionable 90-day e-commerce roadmap

Result: a clear vision + priority actions to quickly generate more revenue

📈 Monthly Support

→ E-commerce strategic monitoring

→ Performance analysis

→ Continuous conversion optimization

→ Decision-making support

Goal: regain clarity and accelerate your growth

What my clients appreciate:

✔ Holistic business vision

✔ Quick identification of priority growth levers

✔ Concrete impact from the first weeks

Looking forward to connecting!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

L'ENVERS
Fractional CMO | E-commerce & Growth
E-COMMERCE
April 2026 - Today (2 months)
Supporting management in marketing oversight and structuring the growth of an international premium fashion brand.
Focused on evolving the brand's growth model, with significant emphasis on e-commerce performance, international development, and marketing structure.

Key responsibilities:
Overseeing marketing and e-commerce initiatives in direct collaboration with the founder and internal teams

Structuring business priorities and coordinating various growth levers: CRM, acquisition, content, conversion, and retention
Supporting strategic projects related to the evolution of the sales model and customer experience

Performance analysis and implementation of business and profitability-oriented management
Coordinating external partners and supporting the brand's marketing maturity development
This role combines brand strategy, e-commerce performance, and marketing structure.

✔ Holistic marketing vision and cross-channel management
✔ Strategic coordination of growth levers
✔ Supporting a premium brand in its acceleration phase
Digital Strategy Consulting E-commerce Strategy Shopify CRM Growth Marketing
Marque premium – Secteur beauté & bien-être
Digital Growth & Performance Consultant
E-COMMERCE
October 2025 - Today (8 months)
Nantes, France
Strategic support for a premium brand in digital development, with a central objective: transforming digital into a true acquisition and conversion lever.

Result: double-digit revenue growth from the first optimizations.

Key responsibilities:

Comprehensive audit of the digital ecosystem to identify true bottlenecks — website, acquisition, performance, customer journey

Definition of a prioritized strategic roadmap, focused on acquisition and conversion
Optimization of the booking funnel and landing pages to maximize conversion

Structuring KPIs and implementing performance management for data-driven decisions
What this project illustrates: when the diagnosis is correct and priorities are clear, the impact on revenue is swift.

✔ Clarified and measurable conversion funnel
✔ Precise understanding of high-performing acquisition levers
✔ Restructured marketing priorities
Webmarketing Strategy Sales Funnel Conversion Rate Optimization Growth Strategy E-commerce Strategy
Emmanuelle Simon Architecture
Sales Manager & Web Management
ARTS AND CRAFTS
March 2024 - August 2025 (1 year and 5 months)
Madrid, Spain
Architecture & Design Agency – Luxury Positioning

Key Responsibilities
Driving commercial development initiatives and defining sales strategies tailored to a premium clientele (individuals and businesses)
Structuring the sales department: implementing follow-up processes, prioritizing opportunities, coordinating with management
Collaborating with cross-functional teams to improve operational efficiency and streamline commercial/marketing/digital communication
Overseeing and coordinating the website redesign with a clear commercial performance objective
Analyzing marketing and sales data to drive growth and guide decisions

Impact and Results

✔︎ +30% increase in client portfolio (B2B and B2C) through structured sales messaging and tools
✔︎ +20% growth in B2B and B2C revenue during the period, driven by better lead qualification and more rigorous sales cycle management
✔︎ Complete structuring of the sales and digital department, enabling a shift from opportunistic management to organized prospect and project tracking
✔︎ Website redesign focused on lead generation, with a significant increase in qualified incoming requests
Performance Management Sales Strategy CRM Strategy Consultant

Check out Alix's experience

Martine

Gérante - SEFID

Reviewed on 5/6/2026

Alix is fast, reliable, and very experienced in her field. I can only recommend her.

Martine

Gérante - SEFID

Reviewed on 3/30/2026

Collaborating with Alix has brought clarity and efficiency to our entire digital strategy. Her approach is structured, relevant, and results-oriented. Her support had a concrete and measurable impact from the very first weeks. A truly involved business partner whom I highly recommend.