Freelancer profile translated to English.
Back to original languageAbout Alix
Returning from six years of professional experience in Mexico, I can assist you in the development and deployment of your commercial and/or digital offerings, from the design phase to performance analysis.
I can be involved in:
- Digital product management: defining and developing offerings using the AGILE method
- Marketing mix strategies: product/price/communication/distribution
- Commercial strategy: setting objectives / recruiting and managing sales teams / implementing a CRM / prospecting and managing client portfolios
- Deploying an offering internally: training and facilitating teams, modifying existing processes to integrate the offering
- Market research: focus groups / customer surveys / PESTEL analysis
I can work in Spanish, English, or French, in a multicultural environment, and I have a strong appetite for projects with social and environmental impact.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Biarritz (up to 50km)
Experience
- Atarraya IncSales ManagerBIOTECHJune 2020 - November 2021 (1 year and 5 months)Mexico, MexicoAtarraya Inc is a biotechnology company in the sustainable aquaculture sector, enabling the production of fresh and accessible shrimp worldwide, to make it the protein of the 21st century.General mission: Create, develop, and structure the sales department within the commercial division, focusing on profitability and team training.Result: 100% of objectives achieved for 10 consecutive months (Revenue: €50-80K monthly)COMMERCIAL STRATEGY:- Implementation of the action plan and commercial strategy- Creation and continuous improvement of sales tools and processes (CRM implementation)BUSINESS DEVELOPMENT:- Opening the market in Guatemala and launching a product line- Responsible for the development and retention of the client portfolioTEAM MANAGEMENT:Recruitment, training, and management of sales representativesMARKETING MIX:Co-creation of the offering's marketing: pricing strategy, target market, communication, and logisticsORGANIZATIONAL RESTRUCTURING:- Restructuring and optimization of administrative department processes- Improvement of inter-team communication
- GROUPE UPProduct ManagerBANKING AND INSURANCEJanuary 2017 - January 2019 (2 years)Mexico, MexicoSi Vale is the Mexican subsidiary of Groupe UP, a leader in payment solutions for corporate financial resource control.General mission: Responsible for product strategy and project management for the development of innovative solutions (digital platforms and apps) for the travel and fuel card market.Result: Definition, development, and deployment of two innovative platforms (Budget: $500K USD).DESIGN PHASE- Design and facilitation of focus groups with current and prospective clients to define their needs- Market research and competitive intelligence- Definition of a Minimum Viable Product (MVP)- Design thinking with internal department heads to assess MVP viabilityTEST PHASE:- Implementation of a pilot program with "friends and family" clients- Product modifications and adaptations before launch and deploymentDEVELOPMENT AND DEPLOYMENT PHASE:- Prioritization and monitoring of web development with the technical team, using the AGILE methodology- Integration of the offering into existing internal processes: operational, financial, commercial, and legal- Training of support teams on the new offeringCommercial Deployment:- National training roadshow for sales teams- Definition of sales arguments and potential client objections- Creation of sales presentations and support materials, as well as user manuals for the digital platforms- Co-creation of the marketing mix: pricing strategy, communication, target marketLAUNCH PHASE:- Communication campaign (press/digital marketing/landing page...)- Definition of performance indicators to evaluate product impact and success- Field support for sales teams to present the offering- Implementation of a customer feedback systemMONITORING AND CONTINUOUS IMPROVEMENT:- Response to calls for tender- Updating the development backlog based on customer feedback and offering deployment
- MUNDO JOVENDIGITAL MARKETING COORDINATORTRAVEL AND TOURISMMay 2016 - December 2016 (8 months)Mexico, MexicoMundo Joven is the leading digital agency in the tourism market.General Mission: Development of the marketing strategy in Colombia and Argentina.- Creation of digital e-commerce and branding strategies through online advertising campaigns (Google AdWords/Facebook Business) and radio.- Monitoring of advertising campaigns with Google Analytics.- Maintenance of two websites and launch of the Guatemala website.- Social media management: content and customer service.
Reviews
Laura
SFE PROD
Reviewed on 5/19/2022
Alix is responsive, professional, and knowledgeable about environmental issues!
Mathieu
MUUUM
Reviewed on 5/15/2022
Great collaboration!
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Education
- BACHELOR OF INTERNATIONAL BUSINESSJAMES COOK UNIVERSITY - SINGAPORE2012Finance, entreprenariat, management interculturel, SME
- Master in Marketing and Business StrategiesPARIS SCHOOL OF BUSINESS - PARIS2015Marketing, communication des marques, revenue management, RH, finance Thèse: “La communication des marques à México”