Alix Baudry

Through Alix Respiration, I provide concrete and effective tools to take care of mental health through:

- The Respiration app that I developed alone. It has been downloaded over 10K times, with an average rating of 4.8 on the Stores. I created everything from A to Z (the app, branding, ASO, content, ...) and I could do the same for your brand!

- The Alix Respiration online studio, offering video and audio programs to take care of mental health. I developed the website, branding, programs, etc., and generated €2K in revenue during the launch.

- Social media, particularly Instagram, YouTube, and TikTok.

- Courses and workshops in companies (Brut, Lifen, Now Coworking) focused on mental health in the workplace, generating tens of thousands of euros in revenue.

- Creation and development of the customer experience strategy ("4-star Benchmark"), with +300 control points, and deployment of this strategy in +100 shopping centers

- Project to improve digital customer experience across 10 countries

- Responsible for the deployment of the Westfield brand in Continental Europe (in 5 countries -- budget of 7.2 million euros)

- Design of Group guidelines for the Customer Journey in our Centers, and management of tenders, prototype phases, and implementations in shopping centers

- Development of innovative services (e.g., Connected Lockers, winner of the innovation award at MAPIC)

- Creation and development of the annual marketing plan to increase the awareness of the Confluence shopping center, recruit and retain visitors - budget: €1.4M

- Operational implementation of this marketing plan: +15 events with several thousand attendees, development of partnerships (La Folie Douce, SIRHA, Musée des Confluences,...), development of the media plan, creation of communication materials

- Management of the center's digital marketing and communication: implementation of digital strategies (management of the website, mobile and applications, social networks)

- Management of the relationship with the media agency and implementation of the center's communication

- Community management: definition of the editorial line, content creation, community management (142K fans on Facebook, 7K on Twitter, 5K on Instagram)

- Management of the center's loyalty program (250K contacts, largest database in the group in France)

RESULTS:

+31 points of awareness in one year

+1M visitors in 1 year (passing the symbolic mark of 10M)