Freelancer profile translated to English.

Description

Digital Marketing Manager | Project Manager | Music Marketing Specialist

Hi, I'm Sherwin. As a freelance Digital Marketing Manager, Project Manager, and Music Marketing Specialist with over 7 years of experience, I support companies and artists in building and developing their brands in industries such as FMCG, Automotive, Greentech, and Finance. My focus is on customized release strategies, fan-building concepts, and streaming promotions that authentically reflect the identity of each project.

When I'm not diving into electronic beats as 'Alith Berndarn', I develop creative concepts to increase reach and engagement. I look forward to new collaborations and exciting conversations—especially if a good cup of coffee is involved. Feel free to get in touch if you're looking for fresh ideas or an experienced hand in marketing!

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

MOIA
Social Media Manager
TRANSPORTATION
October 2023 - Today (2 years and 8 months)
Hamburg, Germany
Social Media / Brand Strategy: Goal definition, SMART analysis, target group analysis (incl. persona development), social media marketing plan (competitive analysis, brand management strategy, social media content ideas, native conception, content plan coordination), social listening, community management analysis, social media advertising (media recommendation) for META (Facebook, Instagram), TIKTOK, etc.

- Social media Campaign Planning: creation of editorial plans, scheduling and publishing of posts, stories, ads and content on Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter, story telling and customer journey conception

- Organic & Paid Social Media: Campaign setup and management for campaigns on Facebook, Instagram, LinkedIn, TikTok.

- Project management: Participation in editorial calls and meetings

- Data Analysis & Optimisation: the creation of campaign and monthly reports, process and cost optimization, pixel tracking as well as support for response management reporting and crisis management updates

- Community and content management: on various channels (Facebook, Instagram, TikTok, YouTube)
Alith Berndarn
Music Producer/Visual Artist/Artist Consultant
ARTS AND CRAFTS
July 2018 - Today (7 years and 11 months)
Hamburg, Germany
Main focus points:

Artist:
• Development of a music as well as video portfolio.
• Development of a customer journey with the focus on digital storytelling

Artist Marketing:
- Artist Development
- Artist Management (Blogger Relations & PR)
- Marketing of the portfolio on streaming platforms Spotify, YouTube, Deezer, Apple Music and Soundcloud.
- Channel growth strategies on META channels through paid ads / organic content
- SEO (YouTube channel optimization)
- Participation as a speaker at virtual conferences on marketing as well as Social Media for Indie Artists.
Intermate Group
Senior Project Manager | Social Media & Influencer Marketing
April 2023 - September 2023 (5 months)
Hamburg, Germany

- Responsibility and implementation of influencer marketing campaigns,
- Coordination and management of all stakeholders involved in-house and externally,
- Participation in concept development together with the creation department,
- Supervision and planning of photo and video productions,
- Creation of campaign success analyses,
- Planning documents,
- Reporting,
- Customer presentations for classic influencer as well as social media campaigns and social media channels together with the social media team,
- Active consulting and further development of clients.