Freelancer profile translated to English.

Description

Digital strategy expert with over 5 years of experience, I support brands in optimizing their e-commerce and e-retail performance.

As co-founder of Humaya, a brand of eco-designed shoes, and recently Lead UX/UI Designer for an e-commerce strategy consulting firm, I have managed digital transformation projects for brands in the Fashion, Cosmetics, and Retail sectors.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km)

humaya
Co-founder
FASHION AND COSMETICS
January 2022 - Today (4 years and 5 months)
Paris, France
Humaya is a brand of eco-designed shoes. Distribution in e-commerce and retail.

I am in charge of all e-commerce, CRM, communication, and branding aspects.
- Digital strategy: development and implementation of the e-commerce strategy, including the creation of our website (Shopify) and the setup of CRM and e-mailing tools (Mailchimp, Klaviyo).
- Communication project management: development of strategic partnerships and social media management, with performance monitoring and KPI optimization to engage our audience (Instagram: +7,000 followers in 1 year, engagement rate at +4%).
- Branding and brand image: definition and continuous improvement of the brand's visual identity and premium positioning.

Our website: www.humayaparis.com
Digital Native Group
Lead UX/UI Designer
CONSULTING AND AUDITS
June 2021 - June 2024 (3 years)
Paris, France
- Digital project management: overseeing the redesign and optimization of e-commerce platforms for our clients (Fashion, Cosmetics, Retail), while respecting tight deadlines and performance objectives.
- UX optimization & data analysis: launch of the UX Research department, +100 interviews conducted and monitoring of optimization implementation through various tools (Contentsquare and GA4).
- Team management: supervision of 2 designers.
UI Web Design e-commerce website Figma
Freelance
Digital Strategy Consultant
E-COMMERCE
January 2021 - Today (5 years and 5 months)
Paris, France
- Strategic support: validation of clients' business objectives, development of digital strategies, and integration of appropriate management tools (CRM, data analysis).
- E-commerce: redesign and optimization of e-commerce sites (Shopify) for several clients (cosmetics, fashion, retail)
Figma Shopify Website Creation Wordpress User Experience (UX) E-commerce

Check out Alisson's experience

Account deleted

Reviewed on 3/31/2021

Alisson worked exemplarily for us in project follow-up. With rigor and professionalism, the project was delivered ahead of schedule thanks to her management. It's a pleasure to work with her!