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Alissa ZhukovaAZ

Alissa Zhukova

Market Study, Competitive Analysis

€400/day
Angers, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alissa

Welcome to my page!
My name is Alice and I support French companies in their development as a self-entrepreneur. 13 years of experience in marketing management have allowed me to develop a very versatile profile: from technical to sales, including market exploration.

✅ A major asset: technological skills (Engineering), combined with Marketing and Economic Intelligence
✅ An engineering degree, which allows me to lead technological and innovative projects
✅ Economic intelligence experience complements years of experience in marketing and sales

This allows me to carry out all the actions to lead you to success:
- Market study and strategic watch
- Market or product potential assessment, market study, benchmarking
- Strategic analysis and competitive intelligence
- Sales analysis, Go to Market Strategy
- Preparation of sales materials
- Proposal of positioning scenarios
- Prospecting, field information feedback, commercial negotiations

As Marketing Manager, I have worked in various fields:
- Real estate and construction
- Production and distribution of furniture and plastic card printers
- B to B to C markets

As Strategic Watch Manager, I worked in consulting at Niiwaa.

As Export Manager, I worked in the distribution of plastic card printers @Evolis

My key success factors: teamwork, cross-functional communication, and information sharing in project mode.

To successfully complete my projects, I combine: communication skills, technical knowledge, multidisciplinary approach, analytical and synthesis skills

I am ready to carry out your project, do not hesitate to contact me!
  • Russian

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
Angers (up to 50km), Paris (up to 100km), Toulouse (up to 100km)

Experience

  • Evolis
    Export Account Manager
    MECHANICAL ENGINEERING
    March 2021 - Today (5 years and 2 months)
    Angers, France
    • Competitive intelligence, field watch: identification of customer needs, new commercial opportunities, new resellers and consumers;
    • Go to Market Strategy: analysis of information from social networks, market research to identify trends, threats, opportunities;
    • Animation and support of a network of distributors: Leads management, Leads analysis, Sales analysis, Sales Analysis;
    • Development of the Eurasia market (+60% growth 2021 vs 2020).
    Négociation commerciale Stratégie commerciale Veille stratégique Etude de marché Salesforce Sales Power BI BtoB
  • Aprobase International
    Strategic and Competitive Intelligence Manager
    CONSULTING AND AUDITS
    July 2020 - January 2021 (7 months)
    Management of a watch platform: configuration and sourcing, keyword selection, information gathering on topics: industrial, chemical, energy, nuclear, railway, banking etc.
    Veille concurrentielle
  • ATOM
    Strategic Marketing Manager
    REAL ESTATE
    May 2015 - October 2019 (4 years and 4 months)
    • Conducting market studies in the real estate sector, collecting information on products, consumers, competitors and market trends;
    • Supporting business development activities: close cooperation with cross-functional departments, analysis of the company's internal environment. (9 construction plants);
    • Planning, analysis of the effectiveness of a marketing plan (annual budget - 600 k EUR).
    Stratégie de communication plan marketing Gestion de projet Coordination d'équipe Marketing de contenu Etude de besoin Analyse des ventes

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Education

  • Master
    Université d’Angers, Faculté de droit, d’économie et de gestion
    2021
    Intelligence Économique et Stratégies Compétitives à l'International
  • Master
    Université d’économie d’Etat Russe (Ekaterinbourg), faculté de gestion
    2018
    Marketing et gestion des Marques

Skill set

Categories