Alissa Xaysanasy

Do you really know your customers?

Many products and services are designed with good intentions — and yet, something doesn't work. The interface is there, the features too. But the experience leaves customers indifferent or even frustrated.

I've been a Service Designer for 12 years.

What interests me is the strategy behind the design: why we offer these services, for whom, and how to ensure they truly resonate with the target audience.

I support teams and founders who want to:

— Better understand their users

— Align business vision with on-the-ground reality

— Design products that make sense — and that work

If you feel your product deserves a clearer direction, I'd be delighted to chat.