Freelancer profile translated to English.
Back to original languageAbout Alissa
With 7 years of experience in IT and digital project management, I specialize in deploying innovative digital solutions that optimize e-commerce performance in an international context.
Proficient in Agile/Scrum methodologies, CRM, web analytics, and change management, I have successfully led complex projects such as website and mobile application redesigns, integration of new payment methods, and global digital strategy oversight.
My experience includes:
• International digital project management: launching websites and applications for multiple markets
• E-commerce optimization: improving the purchase funnel, SEO, and CRM, with a focus on customer journeys and traffic acquisition.
• Team management and agile coordination: roadmap steering, coordination of multidisciplinary teams, and deployment management using Agile Scrum methodology.
Possessing excellent organizational skills and proven adaptability, I am motivated by challenges involving innovation and performance in a collaborative environment.
Key skills: JIRA, Trello, Salesforce, WordPress, Drupal, Google Analytics, Figma.
Languages: French (native), English (fluent), Spanish (B2), basic Portuguese.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic
Can work on-site
Joinville-le-Pont (up to 50km)
Experience
- Hamiche AlissaFREELANCE Product Owner | Digital Project Manager | E-commerce & ITJanuary 2024 - Today (2 years and 7 months)Paris, FranceSupporting companies in digital project management, developing tailored digital strategies to optimize their performance and meet their business challenges in France and internationally.
- Manage web and app projects (creation and redesign): www.pizzacapri.fr, maisonlc.com, h4portage.com, mycocobeauty.com and dasfoodindia.com
- Advise & support MaisonLC and Savelli in their digital strategy
- PathéDigital Project Manager / Product OwnerFILM AND AVJanuary 2022 - January 2024 (2 years)Paris, FranceWithin a team of 3 Project Managers in Pathé's IT department, my scope was the Purchase Funnel and the Customer Area, for websites and mobile applications in the following countries: Europe (France, Switzerland, Belgium, Netherlands) and Africa (Senegal, Tunisia, Morocco, and Ivory Coast).• Launch of websites and mobile apps in Africa: Senegal, Ivory Coast, Morocco, Tunisia• Management of the roadmap for improvements to the purchase funnel and customer area based on country-specific needs• Redesign of existing Tunisian websites• Implementation of new payment methods (PSP) for France: Google Pay, Apple Pay, ANCV Connect,• Implementation of payment methods respecting local regulations for African countries• Redesign of the Netherlands (NL) website• Redesign of the FR Customer Area• Redesign of the Cinépass FR Purchase Funnel• Decommissioning of Salesforce Community Cloud (CRM) in favor of a custom solution• Coordination of technical deliveries and deployments in Agile Scrum with the IT department and the external agency• Drafting user stories / functional specifications and managing the product backlog• Drafting test cases and performing functional tests• Deployment of Marketing/CRM operations (emailing, push notifications, promo codes)Method: Agile ScrumTools & Technologies: Jira, BubblePlan, Redmine, CMS, PSP, SalesForce, Confluence, ElasticSearch, Payline, Adyen, Trello, Mailjet
- Pharmactiv'Digital Project ManagerMEDICALNovember 2020 - December 2021 (1 year and 1 month)Saint-Ouen, FranceMISSION AT CLIENT AS ALTEN CONSULTANTWithin the Marketing & Digital team, as a Digital Project Manager, I am responsible for the overall management of digital projects and the digital strategy for the Mypharmactiv websites and mobile application.• Hierarchical management of a team of 3 people: 1 webmaster (permanent contract), 1 apprentice Customer Success, and 1 webmaster intern: organizing weekly team and individual meetings to track task and project progress• Budget and project roadmap management• Customer Success strategy management and monitoring• Implementation in the COVID context of the following features: Appointment booking for vaccinations, Click & Collect, Sending dematerialized prescriptions, Home delivery (in certain cities)• Steering the redesign projects of the member portal and the creation of the Pharmactiv institutional website• Development of testing specifications & datasets• Management of deployment actions and delivery of deliverables with the technical team• Regular monitoring of actions for website maintenance and drafting of weekly reports (TMA)/arbitration of evolution requests and cost estimations• Implementation of the tagging plan and SEO optimization with the agency and the AT INTERNET consultant• Steering and monitoring of pharmacies' digital communication with the provider BOOSTMethod: Agile Scrum & SAFeTools & technologies: Clickup, Google Analytics, Wordpress, AT INTERNET, Miro, Klaxoon, Batch, Sendingblue, Trello, Sharepoint
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Education
- Master IC – Communication, Innovation and Digital Project Management (CIMPN)UFR INGEMEDIA2017Le Master mention Information, Communication Parcours Communication, innovation et management de projets numérique forme au métier de chef de projet web, dans différents types d’organisation (Grandes et petites entreprises, agence digitale/communication, collectivités...).