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Alison W.AW

Alison W.

E-commerce Manager - Operational Steering

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alison

After 15 years managing an e-commerce company (up to €5 million in revenue and 15 employees), I now provide operational support to companies looking to set up complex, cross-functional projects requiring operational expertise for their implementation.

Accustomed to operating in very different environments — growth, reorganization, crisis management, reconstruction — I adapt flexibly to the constraints and culture of your organization. I learn quickly, quickly integrate the specifics of a sector, and know how to effectively take ownership of new tools and challenges.

Proactive, autonomous, and structured, I work on formalizing processes, catalog structuring, partner coordination, strategic file tracking, and the concrete operational implementation of decisions made. I am involved in execution through to deployment.

Direct, calm, and assertive, I always operate within the hierarchical framework and objectives.

I work on a one-off mission or ongoing support basis, depending on your needs.

Examples of implementations already carried out:
- Market comparison of feed aggregators for distribution via marketplaces (Amazon, Cdiscount, Leroy Merlin, Temu, Conforama, ManoMano, Darty) + implementation, deployment, configuration, monitoring of product and order feed implementation,
- Carrier comparison and contracting after negotiation,
- Development of sales on marketplaces with their support or independently,
- Management of e-commerce sites on Prestashop, Wix, and Shopify,
- Handling of insurance claims files for the company,
- 360 structuring of strategic administrative files (Bank of France, banks, insurers)
- Purchasing and product management: sourcing in France, Europe, and beyond, integration into the catalog, sales performance monitoring
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km), Noisy-le-Grand (up to 50km)

Experience

  • ColisDirect
    Partner
    TRANSPORTATION
    September 2025 - Today (9 months)
    Noisy-le-Grand, France
    Partner at ColisDirect. I participated in the creation of the company and its administrative files at launch.
    Business Creation Administrative Support
  • Zenici
    General Manager
    HEALTH AND WELLNESS
    September 2022 - Today (3 years and 9 months)
    Paris, France
    Creation of a home service SAS, 5 employees.

    - Market research and operational implementation of the structure,
    - Contracting of internal management software (Payroll, Communication, Scheduling, Accounting, ...),
    - Creation of a presentation website with Wix,
    - Creation of Google My Business profile,
    - Creation of standardized responses for clients,
    - Creation, printing, and distribution of flyers,
    - Customer relationship management: needs analysis, quote development, service monitoring, and service quality maintenance.

    Company operated almost autonomously.
    Operations Management Complete Administrative Management Complex Project Management Sense of Customer Relations Business Plan
  • AC-Déco
    General Manager
    E-COMMERCE
    September 2011 - December 2025 (14 years and 3 months)
    Paris, France
    General management of an e-commerce company founded in 2011, which reached up to €5 million in revenue and employed up to 15 people.

    Overall company steering at strategic, operational, legal, and administrative levels.

    Internal organization, service creation and development, process definition and formalization, team coordination, and daily activity supervision.

    Supervision of the product catalog and marketplaces (Amazon, Cdiscount…), data structuring, performance monitoring, and implementation of management and optimization tools (repricers, feed managers like Shopping Feed, collaborative and project management tools such as Slack and Trello).

    Complete management of administrative and accounting files, from current monitoring to the most strategic issues.

    Analysis and negotiation of contracts (lessors, insurance, suppliers, partners), monitoring of legal obligations related to the structure, and coordination with external advisors.

    Management of structuring financial files: obtaining bank financing of €2 million, developing business plans (growth and recovery), PGE mediation with the Banque de France, steering growth and reorganization phases.

    Management and negotiation of external partnerships, coordination of cross-functional projects, and company support in development and restructuring contexts.

    Major crisis management following a fire incident that led to the total destruction of the premises, with complete reconstruction of the activity on a new site: logistical reorganization, operational redeployment, and business continuity.

    My role was never limited to strategic thinking: every decision was followed by concrete operational implementation, steered and executed until its effective deployment.
    Crisis Management Strategic Partnerships Complex Project Management Business Plan Operational Steering

Recommendations

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Zen Ici and 1 other person have recommended Alison

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Education

  • Bachelor's Degree in Mathematics
    Université Paris 6 UPMC
    2012
  • Actuarial Studies
    ISUP Institut statistiques de Sorbonne Université
    2014
    Actuariat

Skill set

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