Alison Swing

I’m Alison Swing. I’m a Graphic Designer and Art Director based in Berlin, originally from Los Angeles.

With over 16 years of experience, I specialize in apparel design, packaging, and art direction — guiding projects from concept through production. At tokidoki I led the design of the full apparel line for over 15 years. I developed seasonal themes, created original concepts, and designed collections that included collaborations with major IP like Sanrio (Hello Kitty), Marvel, Barbie, Peanuts, Karl Lagerfeld, Godzilla and many more.

Beyond design, I managed production-ready files, collaborated with factories, and ensured all assets — from graphics to hangtags and woven labels — aligned with both brand and partner guidelines.

My career began with an early passion for design that led to an internship in LA and a 15-year role at tokidoki, where I shaped everything from apparel to packaging and global IP collaborations.

I bring a strong point of view rooted in storytelling, character, and cohesion. Whether working with bold visuals or adapting existing identities, I thrive on aligning creative ideas with real-world needs.

I'm highly proficient in Adobe Illustrator, Photoshop, and InDesign, and I’m quick to adapt to new tools. In recent years, I’ve expanded into packaging and brand systems — areas I’m excited to continue exploring. Apparel remains a core focus and creative outlet.

I offer a global perspective, a collaborative mindset, and a deep love for visual identity across formats — from fashion to packaging, branding to printed matter.