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Alison R.AR

Alison R.

Graphic designer & Art Director Studio Inceptia

€550/day
Lyon, FR
15+ years

Average response time: A few days

Freelancer profile translated to English.
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About Alison

I am Alison,graphic designer and art director**, founder of **Studio Inceptia.

For 10 years, I have been designing premium visual identities for demanding entrepreneurs and brands. More than 40 brands accompanied,more than 50 5-star reviews on Google.Based in Lyon, I work throughout France, remotely or in person.

My approach

I don't deliver a logo. I build a complete brand system: art direction, logotype, palette, typography, graphic charter, print and digital variations. Each identity is designed to last, to deploy and to sell.

My aesthetic: clean, editorial, assertive.
My references: quiet luxury, houses that don't need to shout to be seen.

What I do


Visual identity and complete branding. Brand art direction. Identity redesign. Graphic charter and brand guidelines. Instagram templates and content systems. Instagram coaching for entrepreneurs. Premium community management.

For whom


Hospitality and lifestyle. Law firms and consulting professions. Fashion, wellness, and exceptional craftsmanship brands. Entrepreneurs who want an image that matches their standards.

Why my clients come back


A single point of contact from brief to delivery. A structured method with three clear offers. Met deadlines. Genuine listening. This is what my reviews say, on Malt and on Google.

Looking for a graphic designer in Lyon or an art director capable of taking your brand to the next level? Let's talk about your project.

10 years of experience in communication and design.
More than 40 brands accompanied.
More than 50 5-star reviews on Google.
3 structured offers, from €1,800 to €3,900 excl. tax.
studio-inceptia.fr
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Domaine du Pélican
    Visual identity and brand system
    WINE AND SPIRITS
    May 2026 - June 2026 (1 month)
    Creation of the visual identity for a wine estate. I built a complete and elegant brand system, for an image that is both warm and refined.

    Deliverables: main logo, secondary monogram, brand combinations, color palette, typography, and brand guidelines (complete graphic charter).

    I also designed an Instagram grid and five custom post templates, designed to durably carry the estate's image and replace traditional materials with a premium digital presence.

    A coherent identity, from the logo to the feed.
    Logo design Instagram graphic designer Visual identity Art direction & visual identity
  • La Sève (dressing de mariage, positionnement premium)
    Premium visual identity and art direction
    FASHION AND COSMETICS
    February 2026 - June 2026 (4 months)
    Lyon, France
    Complete redesign of the visual identity for a house dedicated to wedding dresses, with a high-end positioning. I created a sensual and refined brand universe, with a cabaret inspiration, to embody a couture wedding experience.
    I delivered the logo and the brand system, the complete graphic charter (typography, palette, patterns), the art direction, and all print and digital variations.
    I also took care of digital communication: editorial line, content creation, and Instagram carousels, to translate the identity into a coherent and desirable presence on social networks.
    A brand designed to speak to the bride even before she walks through the door.
    Skills to tag: visual identity, premium visual identity, art direction, branding, logo, graphic charter, brand system, social networks, community management, wedding, luxury.
    Logo & Identity Visual identity Logo creation Print graphic design Branding & Identity
  • Studio Inceptia
    Graphic designer — Art director. Premium and luxury visual identity
    January 2025 - Today (1 year and 7 months)
    Lyon, France
    I create visual identities for brands that demand excellence and refuse mediocrity.

    Studio Inceptia is a signature. Demanding art direction, attention to detail, absolute consistency from one medium to another. I transform a place, a table, an object into a desirable image. The kind that speaks to your clientele even before the first contact.

    Guest houses, charming hotels, restaurants, designer jewelry, lifestyle and luxury brands: I work with those who understand that every visual detail is a signal sent to the market.

    My approach is defined by a single requirement. The rigor of an art director, the sensitivity of someone who understands the world of precise gestures, details, and rituals. I do not produce templates. Each project is treated as a unique piece.

    What I offer:

    Complete visual identity: logo, graphic charter, brand system
    Art direction and brand universe
    Print and packaging: exceptional materials, from paper to object
    Social media: editorial line, creation, management
    Meta Ads campaigns

    10 years of experience. Over 40 brands accompanied. More than 50 5-star reviews. A single point of contact, from strategic brief to final delivery.
    Your visual identity is not a cost. It is your best ambassador. Let's talk about your project.
    Graphic design Print graphic design printed materials Brochure Leaflet

Recommendations

AE
QA
Ankuran Education and 1 other person have recommended Alison

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Education

  • MBA of management, Management
    University of the Sunshine Coast
    2010
    MBA of management, Management
  • Master 2, Commercial performance management
    Idrac Lyon
    2008
    Master 2, Management de la performance commerciale

Skill set

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