About Alison
What I do
For whom
Why my clients come back
French
Native or bilingual
English
Native or bilingual
Experience
- Domaine du PélicanVisual identity and brand systemWINE AND SPIRITSMay 2026 - June 2026 (1 month)Creation of the visual identity for a wine estate. I built a complete and elegant brand system, for an image that is both warm and refined.Deliverables: main logo, secondary monogram, brand combinations, color palette, typography, and brand guidelines (complete graphic charter).I also designed an Instagram grid and five custom post templates, designed to durably carry the estate's image and replace traditional materials with a premium digital presence.A coherent identity, from the logo to the feed.
- La Sève (dressing de mariage, positionnement premium)Premium visual identity and art directionFASHION AND COSMETICSFebruary 2026 - June 2026 (4 months)Lyon, FranceComplete redesign of the visual identity for a house dedicated to wedding dresses, with a high-end positioning. I created a sensual and refined brand universe, with a cabaret inspiration, to embody a couture wedding experience.I delivered the logo and the brand system, the complete graphic charter (typography, palette, patterns), the art direction, and all print and digital variations.I also took care of digital communication: editorial line, content creation, and Instagram carousels, to translate the identity into a coherent and desirable presence on social networks.A brand designed to speak to the bride even before she walks through the door.Skills to tag: visual identity, premium visual identity, art direction, branding, logo, graphic charter, brand system, social networks, community management, wedding, luxury.
- Studio InceptiaGraphic designer — Art director. Premium and luxury visual identityJanuary 2025 - Today (1 year and 7 months)Lyon, FranceI create visual identities for brands that demand excellence and refuse mediocrity.Studio Inceptia is a signature. Demanding art direction, attention to detail, absolute consistency from one medium to another. I transform a place, a table, an object into a desirable image. The kind that speaks to your clientele even before the first contact.Guest houses, charming hotels, restaurants, designer jewelry, lifestyle and luxury brands: I work with those who understand that every visual detail is a signal sent to the market.My approach is defined by a single requirement. The rigor of an art director, the sensitivity of someone who understands the world of precise gestures, details, and rituals. I do not produce templates. Each project is treated as a unique piece.What I offer:Complete visual identity: logo, graphic charter, brand systemArt direction and brand universePrint and packaging: exceptional materials, from paper to objectSocial media: editorial line, creation, managementMeta Ads campaigns10 years of experience. Over 40 brands accompanied. More than 50 5-star reviews. A single point of contact, from strategic brief to final delivery.Your visual identity is not a cost. It is your best ambassador. Let's talk about your project.
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Education
- MBA of management, ManagementUniversity of the Sunshine Coast2010MBA of management, Management
- Master 2, Commercial performance managementIdrac Lyon2008Master 2, Management de la performance commerciale