Freelancer profile translated to English.
Back to original languageAbout Alison
Specialized consultant in digital acquisition and performance marketing, I help companies generate qualified leads, optimize media ROI, and drive data-driven media campaigns.
Key Expertise:
Growth marketing and user acquisition
Google Ads (Search, PMax, YouTube)
Social Ads (LinkedIn Ads, Meta)
Tracking & Analytics (GA4, GTM, conversion API)
Reporting & dashboards (Looker, Power BI)
My background, spanning consulting firms, media agencies (WPP/Publicis Luxe), and clients (Ford, Air France), has allowed me to develop cross-functional expertise and a keen understanding of business, marketing, and brand challenges.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris 8e Arrondissement (up to 15km)
Experience
- AirfranceMedia BuyerAVIATION AND AEROSPACEMay 2024 - May 2025 (1 year)Tremblay-en-France, FranceManaged programmatic display, video, and paid social campaigns across 50 international markets, with the objective of generating traffic and sales on af.com.• Xandr• DV360• Meta ADS
- Publicis GroupeSenior Media Trader - LVMHLUXURY GOODSAugust 2023 - February 2024 (7 months)Paris, FranceClients: Sephora, Parfums Christian Dior, Tiffany &Co, Le Bon Marché, Hennessy, RuinartStrategic Consulting: Analyze, respond to, and challenge briefs from consulting teams and build media recommendations.Trading: Execute media buys on all platforms (DV360, TheTradeDesk, Xandr, etc.), acting as the pivot point and contact for ad networks as well as clients for campaign performance optimization.Reporting/Monitoring: Ensure compliance with processes and procedures. Conduct regular market monitoring and provide clients with the best advice on digital innovations.
- MindshareDigital Campaign Manager - Ford of FranceAUTOMOBILEApril 2022 - August 2023 (1 year and 4 months)Neuilly-sur-Seine, FranceSkills: Commerce · Adobe Campaign · Advertising Campaigns · Information Synthesis · Google Tag Manager · E-commerce · Strategic Thinking
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Education
- Marketing and Communication Manager Degree, Communication and Media StudiesPôle Paris Alternance (PPA)2020Diplôme de Responsable Marketing et Communication, Étude de la communication et des médias
- BTS, Assistant Manager (management, law, communication)ISEFAC Alternance, Business School in Alternating Work-Study2017Bts, Assistante Manager (management,droit,communication)
Certifications
- Google Analytics Individual QualificationGoogle Digital Academy (Skillshop)2023
- Display & Video 360 CertificationGoogle Digital Academy (Skillshop)2024