About Alison
- Website creation and optimization
- Email marketing and automation
- Social media management and animation
- Lead generation and conversion funnels
- Digital marketing training and coaching
French
Native or bilingual
Experience
- DIGITAL’ABMarketing & Communication ConsultantJuly 2025 - Today (1 year and 1 month)
- Emailing & Automation
- Social Networks & Community Management
- Website & SEO
- Database & CRM Management
- Lead Generation & Sales Funnels
- Auschitzky Matériel électriqueMarketing & Digital ManagerCIVIL ENGINEERINGJanuary 2021 - Today (5 years and 7 months)
- Development of the marketing strategy (emailing, objectives, budget)
- Coordination of projects and the digital action plan
- Creation and updates of content (Social networks, Online store, SEO)
- Management of Databases in the CRM
- Merchandising + Sales promotions Marketing automation scenarios
- Customer relationship follow-up (satisfaction surveys)
- Auchan Retail GroupAssistant ManagerRETAIL (LARGE RETAILERS)January 2020 - January 2021 (1 year)
- Stocking + merchandising and organization of promotions
- Management of schedules, inventory, and promotions
- Traditional checkout operations (reception, accounting)
- Weekly meetings and software training
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Education
- Master en Marketing Digital & E-BusinessINSEEC Bordeaux2023- Droit du e-commerce - Réseaux sociaux - Site Internet & référencement - Gestion de Projet - Maquettage de site & application mobile - Intelligence artificielle
- Titre Responsable de la DistributionCampus du Lac2021- Management - Gestion des stocks - Négociation - Recrutement & Formation