About Ali
Expert Google Ads & SEA | Performance E-commerce & Lead Gen | ROI & Scalability
My Google Ads expertise at the service of your objectives:
Why entrust your Google Ads campaigns to me?
French
Native or bilingual
English
Fluent
Experience
- JVWEBSEA Account ManagerCONSULTING AND AUDITSJuly 2024 - June 2026 (1 year and 11 months)Paris, France- Creation and deployment of acquisition campaigns on Search and Display (Ads, Bing Ads).- Development of media plans (YouTube and Facebook) and creation of Branding campaigns. Performance monitoring and daily/advanced optimizations.- Creation of operational Dashboards (Weekly, Monthly) and more advanced ones (Attribution, contribution, conversion paths...).- Daily performance analysis, operational and strategic recommendations, action plan development.- Launch of new features and Beta tests in Test & Learn mode.
- FortuneoTraffic ManagerBANKING AND INSURANCESeptember 2022 - July 2024 (1 year and 10 months)Paris, France- Manage various acquisition channels (display, social media, special operations, and partnerships).- Prepare the digital strategy on Facebook.- Ensure campaign setup, execution, monitoring, analysis, and optimization.- Produce and analyze reports: definition and KPI monitoring.- Challenge partners to optimize ROI.- Convert prospects into customers, notably through the implementation of CRM emails, in collaboration with data and product teams.- Conduct competitive intelligence across all web aspects.
- Herault ExportMarketing AssistantAGRICULTURESeptember 2021 - July 2022 (10 months)Montpellier, France- Optimization of product packaging.- Intermediary in Client/Director relations.- Development of strategic monitoring.- Implement the company's expansion strategy on Facebook.Skills:Google AnalyticsData AnalysisBrandingGoogle AdWordsGoogle Ads
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Education
- Master in E-business & Digital StrategyMBA ESG
- Bachelor's Degree in Business Administration and ManagementUniversity of MontpellierLicence, Administration et Gestion des Entreprises
Certifications
- Google Ads Search CertificationGoogle2024
- Google Analytics CertificationGoogle2022