Freelancer profile translated to English.
Back to original languageAbout Alioune
I am Alioune Dalmeida, an expert in SEM campaigns and Digital Campaign Manager. For the past 3 years, I have supported several AdTechs and clients with various budget types (5k to 350k monthly), across multiple industries (Entertainment, E-Retail, Greentech, Real Estate, Personal Assistance, etc.).
My areas of expertise include: Google Ads, Facebook & Instagram, and several Programmatic platforms like DV360. I combine strategy and creativity, with data at the heart of my decision-making.
Yes, I am a Tech Addict.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Media Campaign Manager | SEA, Social Paid Media & ProgrammaticCONSULTING AND AUDITSOctober 2024 - Today (1 year and 10 months)Lisbon, PortugalSEA (Search Engine Advertising)- Strategic setup and optimization of Google Ads campaigns (Search, Display, Shopping).- Keyword research and audience targeting for many markets.- Performance monitoring and budget management across multiple accounts.- Implementation of conversion tracking via Google Tag Manager and Analytics. - A/B testing of ad creatives to improve click-through and conversion rates.Programmatic Advertising Managing multi-market paid media strategies across Entertainment, Banking, Public Sector, and Food industries, with a focus on programmatic and performance marketing excellence.- Led campaigns on TTD, DV360, Google Ads, Teads, Amazon DSP, and Hawks across four European markets.- Delivered 95%+ VTR on PG video deals with CPVs as low as €0.01, maintaining premium inventory quality and pacing.- Achieved CPA below €3 and ITB rates between 20–25% for entertainment verticals.- Oversaw budgets from €20K to €600K per market, ensuring ROI and spend optimization.- Advised clients on DSP efficiency and contextual targeting frameworks aligned with seasonal activations (e.g., Netflix holiday, Halloween).
- NoBrainerDigital Media Campaign ManagerCONSULTING AND AUDITSSeptember 2022 - September 2024 (2 years)Montreal, QC, CanadaDriven by a passion for personal growth and a desire to explore Canada, I have honed my expertise in the marketing and communication field. Here are key highlights of my professional journey:- Managed full-funnel paid strategies for e-commerce, retail, agri-tech, and service industries in both B2B and B2C environments.- Directed annual budgets from €50K to €2M, achieving average ROAS of 500% across multiple platforms.- Rebuilt multi-channel frameworks to pivot retail accounts like Corbeil Électroménager toward e-commerce performance with SEO and conversion optimization efforts tied to website redesigns.- Deployed tracking and reporting automation using GA4, Tag Manager, and Looker Studio.- Leadership and Supervision: Overseeing campaign execution, including performance analysis, tactical adjustments, and ensuring data quality, while co-managing the media department to foster a collaborative and agile work environment.
- CognizantMEDIA TRADER PROGRAMMATICTECHJanuary 2022 - September 2022 (8 months)Lisbonne, Portugal- Manage DV360 campaigns for advertisers (agencies or large companies) on buying platforms (via DV360 on Xandr,Trade Desk, YouTube,..)- Analyse media buying performance to ensure client commitments are met. - Help design reporting templates and suggested recommendations for clients in the French market to understand the context of media buys and their effect on meeting commitments.- Work directly with the client to share best practice and suggestions for improving media buying.
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Certifications
- Display & Video 360 Certification ExamGoogle2026
- Google Ads Search CertificationGoogle2026